Integrated Marketing Manager (B2B)

Responsibilities

• Create, manage, measure go-to-market strategies for our new solution launches;
• Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community;
• Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events;
• Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms ;
• Document, deliver, report and measure the effectiveness of our marketing campaigns;
• Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla;
• Optimize results in an effort to decrease costs per activations;
• Deliver within the allocated marketing budget for campaigns and with our regional teams around the world;
• Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

Requirements

• Bachelor’s degree in Marketing, Design, Business, or a related field;
• 4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility;
• Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns;
• Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to written create content;
• Data specialist who can gather information, report it and make recommendations based on findings from internal and external performance dashboards;
• Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem;
• Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;
• Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite;
• Strong B2B experience identifying opportunities within the gaming and/or fintech industries, from lead generation to forecasting, utilizing digital marketing campaigns (end-to-end) to convert, nurture and build life-long advocates as partners/clients
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives
• Ability to travel based on need. 10-20% for domestic and international travel.
Preferred 


• Flexibility, compassion, communicative, transparency, ownership
• Experience with an entrepreneurial organization
• Experience with a global company
• MBA 


Freedom to Act
• Ability to work with minimal supervision, while achieving a high degree of accuracy and meeting deadlines
Size and Complexity
• Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
Interaction
• Ability to lead and participate in special projects
• Ability to handle confidential information with the utmost level of professionalism
• Performs well on cross-functional project teams and with external vendors
External Relationship
• Partners with external vendors and maintains positive relationships
• Partners with clients and maintains positive relationships
• Robust network of game developers and publishe