Integrated Marketing Lead, Technology and Markets

Posted 12 Days Ago
Be an Early Applicant
3 Locations
In-Office
88K-177K Annually
Senior level
Semiconductor • Manufacturing
The Role
Lead global integrated marketing strategy and campaign execution for semiconductor technologies and end markets. Translate technical innovations into customer-facing content, manage cross-functional initiatives, create multi-format marketing assets, support events, and measure campaign performance to drive awareness, engagement and adoption.
Summary Generated by Built In

About GlobalFoundries: 

GlobalFoundries (GF) is a leading manufacturer of essential semiconductors that enable AI at scale, from the cloud to the physical world. We partner closely with our customers to deliver differentiated, powerefficient, highperformance solutions for highgrowth markets.  

 

Across our global footprint in the United States, Europe and Asia, our teams are solving complex challenges that shape the future of technology. At GF, you’ll find the opportunity to make an impact, work with worldclass talent and contribute to a more secure, sustainable future. 

 

Summary of role: 

GlobalFoundries is seeking an Integrated Marketing Lead to lead marketing strategy, content development and integrated campaign execution supporting key technology platforms and end markets, including CMOS, advanced packaging, Power, automotive, Physical AI and smart mobile devices.

 

This role serves as the bridge between product teams, end market teams, sales, applications engineering and corporate marketing, translating complex technical innovations into compelling customer-facing messaging and content. The successful candidate will develop and execute global marketing programs that drive awareness, engagement and adoption of GlobalFoundries' technologies and solutions across multiple channels. 

 

Success in this role requires a combination of strategic thinking, technical curiosity, strong storytelling skills and the ability to independently manage cross-functional marketing initiatives from concept through execution across teams and regions. 

 
 
Essential Responsibilities: 

Global marketing strategy and campaign execution: 

  • Develop and execute integrated marketing strategies that support product launches, technology milestones, solution introductions and end-market growth initiatives. 

  • Create annual and quarterly marketing plans aligned with business priorities, product roadmaps and corporate objectives. 

  • Partner with product lines, end market teams, communications and sales teams to build integrated campaigns across digital, social, event, webinar and content channels. 

  • Define campaign objectives, target audiences, content requirements and success metrics, in partnership with communications. 

  • Monitor campaign performance and recommend optimizations to improve engagement and business impact. 

 

Marketing content strategy and development 

  • Develop and maintain market content strategies that support product, technology and end-market priorities. 

  • Identify content gaps and opportunities throughout the customer journey and sales funnel. 

  • Own creation, development and maintenance of customer-facing marketing content, including:  

  • Product overviews and brochures 

  • Solution briefs and application stories 

  • Web content and landing pages 

  • Infographics and digital assets 

  • Technical and marketing videos 

  • Webinar content 

  • Speaking materials for executive presentations 

  • Case studies and success stories 

  • Ensure all content meets GlobalFoundries brand, messaging and technical accuracy standards. 

  • Support product naming, trademark management and nomenclature development in partnership with brand and legal stakeholders. 

 

Events and customer engagement 

  • Develop content for customer events, technology conferences, trade shows, webinars and other external engagements. 

  • Create event collateral including booth graphics, digital signage, displays, presentations, handouts and promotional materials. 

  • Support annual GlobalFoundries Technology Summits and other strategic events through content development, presentation creation and post-event content promotion. 

  • Collaborate with stakeholders to maximize content reuse and amplification following events. 

 

Cross-functional collaboration 

  • Work closely with product managers, engineering teams, R&D, applications engineers and sales teams to understand customer requirements, product roadmaps and market opportunities. 

  • Serve as the primary liaison between product, end market, communications, digital marketing and brand teams. 

  • Partner with corporate communications on technical storytelling, content promotion and product-related announcements. 

  • Collaborate with brand stakeholders to ensure consistent application of branding, trademarks and messaging standards. 

 

Other Responsibilities: 

  • Perform all activities in a safe and responsible manner and support all Environmental, Health, Safety & Security requirements and programs. 

Required Qualifications: 

  • Bachelor's degree in marketing, engineering, computer science, communications or a related field. 

  • 6+ years of experience in product marketing, content marketing, technical marketing or B2B marketing. 

  • Experience developing integrated marketing campaigns, content strategies and go-to-market initiatives. 

  • Strong ability to translate complex technical concepts into clear, compelling customer messaging. 

  • Exceptional written, verbal and presentation communication skills. 

  • Experience creating content across multiple formats, including digital, web, presentations, video, social media and events. 

  • Demonstrated ability to manage multiple projects and stakeholders simultaneously. 

  • Experience partnering with product management, engineering, sales and communications teams. 

  • Strong project management and organizational skills. 

 

Preferred Qualifications: 

  • Experience in semiconductor, electronics, advanced manufacturing or other highly technical industries. 

  • Understanding of semiconductor technologies, foundry services or electronic system design. 

  • Experience with digital marketing platforms, content management systems and marketing analytics tools. 

  • Experience working with creative agencies, video production teams and external vendors. 

Expected Salary Range

$88,000.00 - $177,000.00

The exact Salary will be determined based on qualifications, experience and location.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 

 

An offer with GlobalFoundries is conditioned upon the successful completion of pre-employment conditions, as applicable, and subject to applicable laws and regulations. 

 

GlobalFoundries is fully committed to equal opportunity in the workplace and believes that cultural diversity within the company enhances its business potential. GlobalFoundries goal of excellence in business necessitates the attraction and retention of highly qualified people. Artificial barriers and stereotypic biases detract from this objective and may be illegally discriminatory. 

 

All policies and processes which pertain to employees including recruitment, selection, training, utilization, promotion, compensation, benefits, extracurricular programs, and termination are created and implemented without regard to age, ethnicity, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, sexual orientation, gender identity or expression, veteran status, or any other characteristic or category specified by local, state or federal law 

Skills Required

  • Bachelor's degree in marketing, engineering, computer science, communications or related field.
  • 6+ years of experience in product marketing, content marketing, technical marketing or B2B marketing.
  • Experience developing integrated marketing campaigns, content strategies and go-to-market initiatives.
  • Ability to translate complex technical concepts into clear, compelling customer messaging.
  • Exceptional written, verbal and presentation communication skills.
  • Experience creating content across digital, web, presentations, video, social media and events.
  • Demonstrated ability to manage multiple projects and stakeholders simultaneously.
  • Experience partnering with product management, engineering, sales and communications teams.
  • Strong project management and organizational skills.
  • Experience in semiconductor, electronics, advanced manufacturing or other highly technical industries.
  • Understanding of semiconductor technologies, foundry services or electronic system design.
  • Experience with digital marketing platforms, content management systems and marketing analytics tools.
  • Experience working with creative agencies, video production teams and external vendors.

GlobalFoundries Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GlobalFoundries and has not been reviewed or approved by GlobalFoundries.

  • Healthcare Strength Comprehensive medical, dental, vision, life, disability, and mental health support is presented as a meaningful part of the package. Wellness programs and an Employee Assistance Program add to the sense of broad health coverage.
  • Retirement Support A 401(k) with matching from day one and access to an employee stock purchase program are positioned as notable financial benefits. Retirement provisions are repeatedly framed as a strong counterweight to other compensation concerns.
  • Leave & Time Off Breadth Time-off provisions are described as generous, including high annual vacation accrual, dedicated sick time, and additional personal days. Extended paid parental leave frameworks are also outlined as a substantial leave benefit.

GlobalFoundries Insights

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The Company
HQ: Malta, NY
12,676 Employees
Year Founded: 2009

What We Do

GlobalFoundries (GF) is one of the world’s leading semiconductor manufacturers. GF is redefining innovation and semiconductor manufacturing by developing and delivering feature-rich process technology solutions that provide leadership performance in pervasive high growth markets. GF offers a unique mix of design, development, and fabrication services. With a talented and diverse workforce and an at-scale manufacturing footprint spanning the U.S., Europe and Asia, GF is a trusted technology source to its worldwide customers. For more information, visit www.gf.com. GlobalFoundries is an Equal Employment Opportunity/Affirmative Action (EEO/AA) employer Minorities/Female/Disabled/Veteran (M/F/D/V).#CB

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