WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
The Senior Director, Consumer Marketing is a senior marketing leader responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products. This role drives full-funnel marketing programs that build brand affinity, acquire and engage couples throughout their planning journey, and accelerate growth across The Knot’s ecosystem.
This leader will bring together brand storytelling, data-driven growth marketing, and consumer lifecycle expertise to deliver cohesive, high-impact marketing programs across paid, owned, earned, and partner channels. The Senior Director will play a critical role in identifying the highest-impact opportunities for the business, prioritizing initiatives across channels and teams, and ensuring marketing investments drive both short-term performance and long-term brand equity.
Partnering closely with marketing leadership and cross-functional partners across product, brand, insights, and channel teams, this leader will orchestrate integrated campaigns and programs that reflect a deep understanding of the wedding planning journey and evolving consumer needs.
The ideal candidate is a whole-brained marketer who understands how brand and performance work together across the full marketing funnel. They bring clarity to complex business problems and provide simple, easy-to-comprehend frameworks. They bring a strong track record of building high-performing teams, driving cross-functional alignment, and delivering measurable business impact through integrated marketing strategies.
RESPONSIBILITIES:
- Lead Consumer Marketing Strategy: Own the integrated consumer marketing strategy across The Knot’s U.S. brands and products, ensuring cohesive programs that drive awareness, engagement, and growth across the full marketing funnel.
- Build and Lead a High-Performing Team: Lead, mentor, and scale a team of marketers responsible for integrated campaign strategy and execution. Foster a culture of collaboration, accountability, and creative excellence while empowering the team to deliver high-impact results.
- Drive Integrated Marketing Programs: Develop and oversee cross-channel marketing programs that bring together brand storytelling and performance marketing to drive measurable business outcomes. Ensure campaigns are coordinated across paid, owned, and earned channels to maximize reach and impact.
- Set Strategic Priorities Across Initiatives: Identify and prioritize the highest-impact marketing initiatives across channels, teams, and business objectives. Ensure resources and investments are focused on the programs that will drive the greatest impact for the U.S. brands.
- Develop the Consumer Marketing Calendar: Lead the planning and execution of the annual consumer marketing calendar across US brands, aligning campaigns and initiatives to key consumer moments, seasonality, and business priorities.
- Drive Data-Informed Decision Making: Establish reporting rigor, dashboards, and leverage consumer insights, competitive intelligence, analytics, and experimentation to continuously refine marketing strategies, messaging, and channel mix to improve effectiveness and efficiency.
- Lead Cross-Functional Collaboration: Partner closely with Product, Business Managers, and Marketing leadership (Product Marketing, Creative, CRM, Media, and Insights teams) to develop cohesive campaigns and product GTMs to ensure a seamless consumer experience that improves product adoption.
- Ensure Strong Brand & Product Positioning: Guide the development of messaging strategies that clearly communicate The Knot’s value propositions to couples while strengthening brand differentiation and relevance in the market.
- Optimize Marketing Investment and Impact: Evaluate program performance and marketing investment effectiveness to ensure initiatives deliver measurable impact and support sustainable growth for the business.
- Executive Communication & Influence: Present marketing strategies, campaign performance, and strategic recommendations to senior leadership, influencing key decisions and aligning stakeholders around shared priorities.
SUCCESSFUL CANDIDATES HAVE:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of experience in brand and integrated marketing, with a strong background in e-commerce, digital performance marketing, and promotional strategy.
- Proven success optimizing marketing calendars and channel strategies to achieve revenue goals.
- Demonstrated experience leading cross-functional programs that drive measurable business impact.
- Deep understanding of digital media, CRM, onsite experience, and conversion optimization.
- Strong analytical mindset with the ability to translate insights into actionable marketing strategies.
- Exceptional communication, leadership, and storytelling skills.
- Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution.
- Track record of managing and developing high-performing marketing teams.
- Strong executive presence and the ability to influence across senior leadership and stakeholders.
WORK MODEL:
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
#LI-Hybrid #management-track
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.
Top Skills
What We Do
In 16 countries around the world, The Knot Worldwide’s leading global family of brands inspire, inform and celebrate our communities as they move through life’s biggest milestones. From the proposal to the wedding day, creating a home to starting a family together, we’re there for them every step of the way.
