Integrated Insights Business Partner

Job Description Summary

Act as the strategic “front door” for Therapeutic Areas (TAs) and Value & Access (V&A) to translate business priorities into Key Business Questions (KBQs), research needs and analytical outputs, ensuring insights are decision-ready and actionable. The role bridges strategy with execution by orchestrating insight generation (primary/secondary MR, competitive intelligence) and aligning deliverables with the Data, Analytics & Platforms (DAP) pillar for scalable reporting, dashboards and analytics tools.

 

Job Description

Number of associates: Individual contributor (may coordinate vendors / cross-functional teams) Financial responsibility:

Decision making:

• Prioritizes local insights, analytics requests, dashboards and platform requirements based on business needs, recommending “must-answer” questions for cycles (Business Review/QBRs,Brand Plans, launches, scenario planning).

• Recommends research approaches, data sources and analytical methods aligned with governance and international standards.

• Support insights planning and ensure reuse of existing international research via knowledge platforms before launching new studies.

External/internal stakeholders Interface:

TA & Marketing Heads, V&A Leads, Finance, Customer Excellence, DAP/DDIT, BSI/International Insights Ops, external MR/data vendors.

Impact on the organization

Enables insight-driven decisions for TAs and V&A by delivering integrated market understanding and scenario-based guidance, increasing planning quality, launch readiness and commercial effectiveness, while reducing duplication through reuse of existing knowledge and scalable analytics delivery via DAP.

Major Accountabilities

Insight Generation & Market Understanding

• Lead the integrated insights agenda for assigned TAs

• Generate and synthesize insights from primary/secondary market research and competitive intelligence.

• Drive market research planning: patient journey mapping, segmentation inputs, market sizing, drivers/barriers, ecosystem and payer insights.

• Ensure efficiency by reusing existing international research/knowledge platforms before initiating new PMR; act as facilitator for internationally driven PMR.

Forecasting, Scenario Planning & Growth Opportunities

• Partner with Finance and TAs to build scenario plans, assess growth opportunities, and align on assumptions (“one unified view” across functions).

• Translate strategy into measurable KPIs and define what DAP needs to collect, visualize and monitor.

Orchestration with DAP

• Convert business questions into analytics briefs and requirements for DAP (dashboards, data products, reporting cadences), ensuring clear definition of done and decision use.

Coordinate vendor briefings (MR/data acquisition) in collaboration with TAs and Procurement teams, and ensure timely delivery, quality checks and stakeholder-ready storytelling.

Stakeholder Partnership & Governance

• Maintain strong stakeholder engagement, ensuring transparency of priorities, timelines and trade-offs.

• Operate within Excellence and Execution pillars: enable execution excellence, promoting collaboration and cross functional projects.

Key Performance Indicators

• Decision Enablement: Support key TA / Value & Access decisions (e.g., One Brand Plan, Forecast, Scenario Planning, Launch Readiness) explicitly supported by Integrated Insights outputs.

• Quality of Key Business Questions (KBQs): Proportion of initiatives entering Data, Analytics & Platforms with clearly defined, prioritized KBQs and a documented “decision to be enabled,” minimizing rework and misalignment.

• Adoption of Insights & Recommendations: Insights and recommendations that are adopted or translated into concrete actions by TA / Value & Access stakeholders.

• Forecasting & Scenario Alignment: Level of cross-functional alignment (TA, Finance, V&A) on forecast assumptions, scenarios, and interpretations, measured through reduced iterations and timely cycle completion.

• Execution Bridge Effectiveness (Insights ↔ DAP): Effectiveness in translating business priorities and KBQs into clear analytical briefs, resulting in on-time, fit-for-purpose delivery by Data, Analytics & Platforms teams.

Ideal Background

Education: Business, Life Sciences, Economics, Engineering, Data/Analytics or related. Languages: English + local language desirable. Experience/Professional Requirement:

• Experience in integrated insights, market research, analytics, forecasting/scenario planning in regulated industries.

• Proven ability to translate business priorities into KBQs and decision-ready narratives; vendor coordination is a plus

 

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model