At Cro Metrics, we’re on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. With transformative experimentation as our guide, we bridge bold ideas with practical solutions to create lasting impact.
We are a growth optimization agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation. Our expertise spans A/B testing, personalization, paid media, and full-funnel digital strategy—empowering clients to make smarter decisions that drive measurable results.
Our fully remote team of strategists, analysts, engineers, and designers works across industries including eCommerce, fintech, nonprofit, and hospitality. We believe in autonomy, collaboration, and innovation as we help our clients grow smarter and faster.
About the RoleAs an Integrated Growth Strategist – Paid Media, you will lead strategic client relationships across some of the world’s most iconic and impactful brands. You’ll drive paid media strategy and experimentation that improves business performance and accelerates growth across channels such as Google, Meta, LinkedIn, and emerging platforms.
You’ll develop innovative media strategies, present data-driven insights, and align marketing initiatives with each client’s brand and business goals. You'll collaborate across internal and external teams, balancing creativity, analytics, and strong communication to deliver measurable results.
This role is ideal for someone who thrives in a fast-paced, remote environment and enjoys using paid media and data-driven experimentation to make meaningful business impact.
Key Responsibilities
- Lead and manage strategic relationships with paid media clients
- Design integrated paid media strategies informed by analytics, experimentation, and business goals
- Oversee campaign setup, management, optimization, and reporting to ensure continuous performance improvement
- Analyze media performance and testing outcomes to generate actionable business recommendations
- Present findings and strategic guidance to clients, including executive stakeholders
- Collaborate with internal and client teams to align on timelines, deliverables, and outcomes
- Proactively identify opportunities for client growth, innovation, and service expansion
- Stay informed about clients’ industries, competitors, and evolving media trends
- Strong relationship-building and communication skills
- 5+ years in digital growth marketing, with deep experience in paid media strategy and performance optimization
- Proven ability to grow and deepen client relationships
- Expertise with major advertising platforms (Google Ads, Meta, LinkedIn, TikTok, X, programmatic, etc.)
- Familiarity with marketing automation and analytics tools (e.g., GA4, Looker Studio, Hubspot)
- Background in media planning, experimentation, or consumer-facing digital roles
- Able to manage multiple accounts while delivering strategic, high-impact work
- Business-savvy with a holistic understanding of marketing, data, and experimentation
- A passion for using data to drive media performance and improve user experiences
- Lifelong learning and a growth mindset
- Enjoy working independently while collaborating cross-functionally
- Energized by helping clients grow and succeed
- Comfortable with occasional travel (10–15%) for client meetings and company gatherings
Why Join Us?
- Make a Real Impact: You’ll work with top brands, shaping their experimentation programs and driving meaningful business results.
- Work with Smart, Passionate People:The team is made up of industry experts who are collaborative, curious, and always pushing the envelope.
- Enjoy Work-Life Balance: Flexible remote work, competitive benefits, and generous PTO so you can do your best work while enjoying life outside of it.
- Grow Your Career: We invest in your development, offering customized career plans, mentorship, and learning opportunities.
Compensation: $80,000–$130,000 + benefits based on experience
Top Skills
What We Do
Cro Metrics drives revenue growth through strategic, data-driven experimentation. We optimize your website, paid media and lifecycle campaigns for conversion, boosting key metrics such as revenue and engagement, while you learn more about your customers.
We help you develop your growth strategy.
We are an experienced team of strategists, growth experts, marketers, product managers, user-experience designers and engineers. We take the time to truly understand your customer’s needs and come up with the best strategy for testing.
We implement, analyze and rapidly iterate.
We can design, build, and run experiments end-to-end for you or can work alongside your existing teams. Through rigorous, high-velocity testing, we draw insights from the data to iterate rapidly and often.
We help you grow customers and revenue.
Our clients accelerate their growth by increasing conversions, earning greater profits and maximizing marketing spend while learning to build a culture of experimentation.
