Integrated Digital Marketing Manager

The Opportunity

“As FICO’s Senior Integrated Digital Marketing Manager, you lead planning, developing, and executing impactful, audience-centric, integrated marketing campaigns using a multi-channel approach to grow awareness and drive demand for FICO’s software and scores solutions. As part of our demand gen team this role expands our paid media strategy beyond common platforms (paid social, paid search, etc.) to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications—digital marketing at FICO is inclusive of all channels.” – Demand Generation – Vice President

What You’ll Contribute

• Reporting to the VP of Digital Demand Generation, this is a critical role on a growing team responsible for building and executing regional and global digital campaigns to drive engagement and pipeline from net new and existing customers.

• This marketer will have a deep knowledge of how to engage prospects and bring them through the entire buying process via multi-channel and non-digital marketing campaigns.

• In this role you will partner closely with the email team to build relevant nurtures to continue engaging the database and accelerate pipeline generation.

• You will be responsible for developing slides for regular quarterly business reviews and other presentations as needed.

• The right candidate is hands-on, analytical, and excited to uncover new growth opportunities while continuously improving performance across multiple channels.

• Build, launch and optimize paid social campaigns, account-based campaigns, explore new opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.

• Support our customer marketing and regional teams to target high-value accounts, with personalized messaging that drives engagement and pipeline.

• Build relevant persona-based buyer journeys as the foundation for campaign strategy.

• Work closely with the internal design team and other cross functional teams on creative concepts for both static and dynamic ad formats.

• Leverage AI tools for testing, optimizing, scaling and reporting.

• Write ad copy and messaging that’s clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel.

• Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.

• Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements and reporting for Account based programs.

• Have regular meetings with the cross-functional teams you support and report back on campaign performance.

• Orchestrate and execute the launch of global campaigns across multiple channels in partnership with other cross functional teams.

• Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.

• Establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns.

What We’re Seeking
 

• 6-8 years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (paid social, search, podcast, newsletters, influencer, industry publications, TV) and the demand gen funnel.

• Skilled in building campaigns and ads directly in platform-native tools (e.g., LinkedIn Campaign Manager, Meta Ads, YouTube, Google Ads, Terminus or Demandbase or 6Sense , Content Syndication etc.

• Skilled in trafficking ads, implementing tags in Google Tag Manager and website.

• Experience with intent signal providers and AI ABM tools is a plus.

• Proficiency campaign measurement, optimization, and reporting.

• Ability to define campaign plans and required content briefs prioritized against audience and channels to inform editorial output.

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

• Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms.

• Known for your ability to build positive, collaborative relationships across the team and at all levels of the organization.

• Superb verbal, presentation, negotiation, and written communication skills.

• Metrics and data driven.

• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.

• Bonus: systems expertise with strong knowledge of tools like Pardot or Marketo, Salesforce, ABM tools like Terminus, Demandbase or 6 Sense, PowerBI or Looker reports.

• Excellent organizational, attention to detail and leadership.

• Experience working on small teams in fast-paced, dynamic environments.

• Bachelor’s Degree required in marketing, communications, digital or related field.

Our Offer To You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $91,000 to $143,000 with this range reflecting differences in candidate knowledge, skills and experience.
   

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