What we’re looking for;
In keeping with our current business needs, we are looking for a person who meets the criteria indicated below
Reporting to the Integrated Connections & MarTech Manager , the role purpose is as highlighted below;
Role purpose:
The Integrated Connections & MarTech Executive is an entry-level specialist responsible for supporting the execution of Safaricom’s integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys.
The role works under the guidance of the Integrated Connections & MarTech Lead / Manager and collaborates with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners to coordinate campaign inputs, track delivery actions, support media execution, maintain campaign governance routines and compile performance updates.
The role supports channel planning, campaign set-up, audience coordination, MarTech adoption activities, reporting and documentation, ensuring that integrated connections plans are executed accurately, on time and in line with brand, customer, data privacy and governance standards.
Success in the role requires strong execution discipline, curiosity, analytical ability, attention to detail, stakeholder coordination and practical exposure to integrated media, digital marketing, MarTech tools and campaign performance management, typically gained over 3–5 years of relevant experience
Responsibilities
Integrated Omnichannel Media Planning & Execution Support
•Support the translation of omnichannel media strategy into practical execution plans across traditional, digital, programmatic, owned and partner channels.
•Prepare campaign trackers, briefs, channel inputs and execution checklists to enable timely delivery across TV, radio, OOH, digital, programmatic and owned media touchpoints.
•Compile audience, channel and performance information to support channel mix recommendations and campaign prioritization decisions.
Marketing Effectiveness, Performance Tracking & Reporting Support
•Support campaign performance tracking, attribution inputs, post-campaign reviews and reporting routines.
•Monitor approved metrics including reach, engagement, conversion, ROMI, CAC and brand performance indicators, escalating insights and anomalies to the lead / manager.
•Maintain dashboards, reports and campaign documentation to support optimization decisions.
Personalization Execution & Audience Targeting Support
•Work with CVM, Data and Technology teams to support audience segmentation, campaign rules, targeting lists and personalization use cases.
•Assist with campaign set-up, quality checks and coordination required to deliver personalized and data-led campaign activity.
•Support precision targeting across digital campaigns and platforms while adhering to consent, privacy and governance requirements.
Full-Funnel Campaign Delivery Support
•Coordinate campaign delivery tasks across brand, segment, product, CVM and digital journeys in line with agreed demand-generation and conversion priorities.
•Track actions across awareness, consideration and conversion stages and provide timely updates on progress, risks and dependencies.
•Support test-and-learn activity by consolidating campaign results, learnings and recommended next actions.
Agency, Partner & Ecosystem Coordination Support
•Coordinate day-to-day agency and partner follow-ups, ensuring outputs are delivered against agreed briefs, timelines and quality standards.
•Maintain status trackers, meeting notes, action logs and delivery documentation for agency and partner activities.
•Escalate risks, delays and performance issues to the lead / manager for resolution.
MarTech Adoption, CDP Enablement & Privacy-Compliant Campaign Operations
•Support MarTech roadmap execution, CDP adoption, customer identity use cases and campaign data requirements under guidance.
•Assist in translating lifecycle, audience and campaign requirements into platform briefs, workflow inputs and campaign orchestration rules.
•Support consent checks, data quality controls, campaign QA and tool usage tracking to protect customer trust and improve operational discipline.
Stakeholder Coordination & Cross-Functional Delivery Support
•Coordinate inputs and actions across CVM, Brand, Segments, Product, Finance, Technology, Data, CustomerExperience and agency partners.
•Prepare meeting notes, status updates and issue logs to support alignment and execution discipline.
•Support governance routines by maintaining documentation, action trackers and campaign approval records.
•Bachelor’s degree in Business, Marketing, Communications, Data Analytics, Computer Science or a related field.
•3–5 years’ relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations or commercial campaign delivery.
•Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation and marketing technology tools.
•Working knowledge of campaign performance metrics including reach, engagement, conversion, ROMI, CAC and brand indicators.
•Exposure to Customer Data Platforms, marketing automation tools, analytics platforms or equivalent campaign technology is desirable.
•Ability to coordinate stakeholders, agencies and internal teams, maintain accurate documentation and support delivery against timelines.
•Experience in telecom, fintech, digital ecosystems or large consumer-facing environments is an added advantage.
About Us
Safaricom is the leading technology company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 60 million customers connected across Kenya and Ethiopia, and play a critical role in the society, supporting over 1.13 million jobs both directly and indirectly while our total economic value was estimated at KES 1.1 trillion ($ 8.5 billion) for the 12 months through March 2025.
Listed on the Nairobi Securities Exchange and with annual revenues of close to KES 388 billion as at March 2025, Safaricom provides connectivity through wide range of technology. Our 2G, 3G, 4G and 5G network in aggregate covers over 99% of Kenya’s population.
We run the world’s largest mobile payment system and Africa’s largest Fintech, M-PESA, the world’s first mobile money transfer system. By empowering millions of customers to transact, save or borrow money through their mobile phone, M-PESA has driven financial inclusion in Kenya to 84.8% of the adult population in 2024, from a low of 26.7% in 2006, and generated over KES 161 billion in revenue as at FY25.
Our subsidiary, Safaricom Telecommunications Ethiopia, has deployed world class network and services to contribute to Ethiopia’s digital transformation.
Safaricom is an equal opportunity employer, actively recruiting staff from different backgrounds reflecting the communities that we serve. We are committed to equal gender representation at all levels.
As part of our ongoing commitment to the Sustainable Development Goals (SDGs), we continue to work towards improving energy and resource efficiency in our network and facilities to reduce carbon emissions and our fuel consumption. We remain committed to becoming a Net Zero carbon-emitting company by 2050.
Skills Required
- Bachelor's degree in Business, Marketing, Communications, Data Analytics, Computer Science, or a related field
- 3-5 years of relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations, or commercial campaign delivery
- Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation, and marketing technology tools
- Working knowledge of reach, engagement, conversion, ROMI, CAC, and brand performance metrics
- Exposure to Customer Data Platforms, marketing automation tools, analytics platforms, or equivalent campaign technology
- Ability to coordinate stakeholders, agencies, and internal teams while maintaining accurate documentation and meeting timelines
- Experience in telecom, fintech, digital ecosystems, or large consumer-facing environments
What We Do
Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects. With over 29 Million subscribers and an estimated market share of 67%, the Company has the widest modern mobile network coverage in Kenya and prides in its experienced shareholders, attractive tariffs, a nationwide network of effective dealers, high caliber staff and management enabling it to maintain its position as the region’s mobile market leader. M-PESA has over 23 million subscribers, supported by a nationwide agent network of over 156,000 outlets. M-PESA is the world's most developed biggest mobile payment system. Facts about Safaricom • Employs over 5,500 staff directly and over 500,000 indirectly • Has approximately 4,945 network sites across the country • 50% of employees and 32% of senior management working at Safaricom are women. • Has the largest call center in Sub-Saharan Africa Our people are our most valuable asset and are key to the achievement of our vision of transforming lives. This is reflected in our commitment to creating a working environment that supports our staff. We offer employees a wellness programme, crèche facilities, access to subsidized gym facilities, leisure amenities, regular social events, competitive salaries and career opportunities. We give back to the society through the Safaricom Foundation. Since inception, the foundation has disbursed 2 billion shillings in different initiatives that provide sustainable community-based solutions, contributing towards Kenya’s development agenda, and the Millennium Development Goals. Safaricom is a key member and supporter of the B Team and the B Team – Africa, alliances of business leaders who are committed to responsible and sustainable business practices.
