The Role
Lead end-to-end integrated marketing campaigns across video, social, email, webinars, and lifecycle channels. Define strategy, KPIs, and measurement frameworks; create repeatable playbooks; run experiments; collaborate with Product, Sales, and Customer Success; scale campaign production while ensuring high-quality execution and continuous optimization based on data and user insights.
Summary Generated by Built In
Why join us?
Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
What you’ll do
- Design and own integrated marketing campaigns across multiple channels (video, social, webinars, lifecycle, and more), from concept to execution and performance.
- Define campaign strategy end-to-end: messaging, content formats, channel mix, and distribution approach.
- Develop a repeatable playbook for launching and scaling campaigns that drive acquisition, engagement, and pipeline.
- Lead video strategy as a core content pillar—defining when, why, and how to use video effectively across the funnel.
- Establish clear KPIs and measurement frameworks for campaigns and content, tying efforts to business outcomes.
- Partner with Product, Sales, and Customer Success to translate real user insights into compelling campaign narratives.
- Run structured experiments across formats, channels, and messaging to continuously improve performance.
- Collaborate with internal team members and external contributors to execute and scale campaign production.
- Provide clear direction on what to execute vs. delegate, ensuring high-quality output without becoming a bottleneck.
- Continuously refine strategy based on data, performance insights, and evolving company priorities.
About you
- 5–8+ years of experience in content marketing, campaign marketing, or growth roles—ideally in high-growth startups or B2B/B2C environments.
- Proven track record of building and executing integrated, multi-channel campaigns that drive measurable results.
- Strong understanding of how different channels (video, social, email, webinars, etc.) work together as a system.
- Experience using video as a core part of a content or campaign strategy.
- Ability to define success metrics and use data to evaluate and improve campaign performance.
- Comfortable operating in high-velocity environments with a high volume of content and rapid iteration.
- Strong strategic thinking combined with hands-on execution ability.
- Excellent communication skills, with the ability to translate ideas into clear campaign plans and briefs.
- Experience collaborating cross-functionally with product, sales, and customer-facing teams.
- Highly structured thinker with a bias toward action and ownership.
- Bonus: Experience in SMB or B2C environments with fast-paced content cycles.
- Bonus: Experience creating content for contractors, trades, construction, or other blue-collar audiences.
- Bonus: Exposure to product marketing or storytelling-driven campaigns.
What we offer
- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Relocation Allowance
- Top-Notch Equipment - Choose your laptop!
- Team Offsites
Skills Required
- 5-8+ years experience in content marketing, campaign marketing, or growth roles
- Proven track record building and executing integrated, multi-channel campaigns that drive measurable results
- Strong understanding of how channels (video, social, email, webinars) work together
- Experience using video as a core content or campaign strategy
- Ability to define success metrics and use data to evaluate and improve campaign performance
- Comfortable operating in high-velocity environments with rapid iteration
- Strong strategic thinking combined with hands-on execution ability
- Excellent communication skills and ability to create clear campaign plans and briefs
- Experience collaborating cross-functionally with product, sales, and customer-facing teams
- Highly structured thinker with a bias toward action and ownership
- Experience in SMB or B2C environments with fast-paced content cycles
- Experience creating content for contractors, trades, construction, or blue-collar audiences
- Exposure to product marketing or storytelling-driven campaigns
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The Company
