Integrated Campaigns Manager

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Integrated Campaigns Manager to join our growing team. As an Integrated Campaigns Manager reporting to the Demand Generation leader, you will be an integral member of the Marketing team, orchestrating and launching marketing campaigns for ServiceTrade. As an individual contributor on our team, you will help support our growth as we continue to expand our presence across the commercial service industry.

We are on a mission to revolutionize the commercial service industry through customer-centric, story-driven campaigns that help service contractors make informed decisions about their field service management software.

What sets us apart? Our product is a true GAME-CHANGER that provides our customers a massive ROI and keeps them on the leading edge of the industry.

You’re a strategic, results-driven campaign marketer with B2B experience, ideally in SaaS. You excel at building and executing integrated campaigns that align with business goals, drive customer acquisition, and amplify brand storytelling. With a strong command of content production—leveraging both generative AI tools and agency partnerships—you deliver high-impact messaging across multiple channels. You're data-savvy, collaborative across teams, and passionate about continuous improvement, customer experience, and measurable growth.

Develop, Own, and Manage Campaigns

• Develop and implement strategic marketing campaigns across multiple channels, including email, social media, paid advertising, content marketing, partnerships, and events to increase brand awareness and drive customer acquisition
• Create comprehensive integrated campaign roadmaps that deliver high-value content to support campaign objectives
• Ensure campaign strategies align with overall ServiceTrade business objectives
• Push the limits of innovation in storytelling, creative execution, and success reporting
• Align GTM recommendations with market strategies for ABM activation, mass communications, and direct response campaigns

Produce & Distribute Content 

• Lead the production and distribution of all campaign content using a mix of generative AI tools, agency partnerships, and self-serviced work
• Ensure consistent messaging and brand voice across all content assets
• Optimize content for different channels and audience segments
• Establish content performance metrics and reporting frameworks

Foster Integral Relationships Across the Business

• Collaborate with cross-functional teams including sales, product management, creative, and customer service to ensure cohesive campaign approaches
• Work closely with sales leaders on executing ABM campaign plans
• Collaborate with Product Marketing leaders to bring new products and features to market, delivering multi-channel campaigns that drive adoption.
• Ensure campaign plans align with product roadmap,, buyer's journey challenges, and user experiences
• Coordinate with partner marketing initiatives including timing considerations and partner distribution for campaigns

Protect Marketing Campaign Efficacy and Efficiency

• Propose campaign budgets that support company objectives and demonstrate clear ROI
• Collaborate with paid media agency to integrate campaign stories into performance marketing efforts
• Work with Marketing Operations to ensure accurate reporting of campaign performance tied to trial and revenue success
• Develop deep understanding of marketing metrics including conversion rates, CAC, ROAS, and LTV

Communicate Campaign Plans, Optimizations, and Wins

• Regularly update stakeholders on campaign progress and performance
• Identify opportunities to improve campaign performance and implement continuous improvement cycles
• Manage campaign post-mortem process to present results, learnings, and future plans
• Effectively manage expectations with key stakeholders and rally team members to support campaign efforts
• Highlight campaign wins across the business

• Experienced Campaign Marketer with at least 5 years of experience managing B2B marketing campaigns (SaaS experience preferred)
• Bachelor's Degree in Marketing, Communications, Creative Writing, other related field, or equivalent experience
• Master storyteller who drives emotion while connecting results to company's bottom line
• Test-and-learn strategist who continuously challenges the status quo
• Team player who can coach colleagues and support peers across all levels
• Data-driven decision maker who can act quickly and learn from failures
• Customer-obsessed practitioner focused on customer needs and experiences

• Success stories demonstrating effective management of integrated campaigns with compelling storytelling
• Proven track record of assisting companies in their growth goals
• Experience with content production using generative AI tools and managing agency relationships
• Continuous efforts to stay updated on the latest marketing tools, frameworks, and practices
• Previous experience in the commercial service industry or field service management technology

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Community Impact Program (Volunteer)
• Tech and Wellness Stipend

#LI-Remote

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.