Integrated Brand Experience Manager

Are you ready to lead the future of omnichannel marketing for some of Australia’s most iconic food brands including MasterFoods, Ben’s Original, and Dolmio?
 

Mars Food Australia is looking for an Integrated Brand Experience Manager to join our high-performing team based in Sydney.
 

This newly created role leads the shopper marketing strategy — in-store and online — across our full brand portfolio. You’ll shape the strategic direction for omnichannel marketing, create the Retail Media vision, and integrate commerce into our brand, media, and communication journeys.
 

Working closely with Sales and Marketing, you’ll also manage agency partnerships across media, shopper, and retail within our integrated agency model. This role is key to driving eCommerce growth, improving shopper ROI, optimising Retail Media spend, and elevating the overall brand experience.
 

• Strategy & Planning – Set the strategic direction for omnichannel marketing and retail media, integrating commerce into brand and media strategies.

• Activation & Execution – Lead impactful in-store and online activations, including the Perfect Digital Store rollout and Test & Learn initiatives.

• Agency & Partner Management – Manage agency relationships (shopper, digital, media, and retail) and lead the development of customer initiatives.

• Measurement & Improvement – Oversee campaign measurement, reporting, and continuous improvement in omnichannel marketing.

• Collaboration & Capability Building – Partner with internal teams to support customer plans and deploy digital tools that enhance omnichannel capability.
   

• A tertiary qualification in Business, Marketing or related field (or equivalent experience).

• Proven experience defining shopper marketing and eCommerce strategy and vision.

• A track record of delivering impactful shopper marketing programs that drive results.

• Strong understanding of the FMCG and grocery retail landscape in Australia.

• Expertise in retail media, both online and in-store, with a clear view on how to integrate it into broader brand strategies.

• Advanced analytical skills — able to turn insights into clear, commercial actions.

• Experience leading agency partners and influencing internal and external stakeholders with confidence and credibility.
   

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.