Institutional Relations and PR, Sr. Mgr

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Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Join our team Certilogo team as the Institutional Relations and PR Sr. Manager, where you'll lead dynamic PR initiatives and forge impactful partnerships across the fashion industry, regulatory bodies, educational institutions, and beyond. Your role will be pivotal in crafting a public relations strategy that enhances brand credibility, drives media coverage, and fuels business growth.

• Develop and implement a PR strategy positioning the company as a leader in fashion technology.
• Build and nurture media relationships to secure press coverage across industry and tech publications.
• Cultivate strategic relationships with government bodies, industry associations, and key stakeholders to shape our reputation and influence policy discussions.
• Monitor and analyze legislative and regulatory developments, advocating for the company’s position through impactful communication materials.
• Collaborate with agencies and our Content Manager to produce compelling press releases, thought leadership pieces, and media kits plus thought leadership articles and blogs in collaboration with marketing.
• Serve as a company spokesperson at media events, interviews, and industry conferences.
• Ensure consistent brand messaging in media coverage aligned with our vision.
• Work with the marketing team to arrange speaking engagements and media appearances for executives and experts.
• Identify opportunities for industry recognition through awards and panel discussions.
• Build a comprehensive database of media contacts and influencers for continuous engagement.
• Foster collaborations with fashion institutions for webinars, events, and research projects.
• Identify educational partnerships for training programs and collaborative projects showcasing our impact on fashion technology.
• Collaborate with internal teams to leverage partnerships for business objectives.
• Represent the company at key industry events and trade shows.
• Develop and execute crisis communication strategies to ensure effective messaging.

• A breadth of experience in public relations, communications, or partnership management within fashion, technology, or B2B SaaS industries.
• Proven success in building media relationships and securing industry coverage.
• Experience working with fashion industry stakeholders, with a focus on sustainability and circularity.
• Strong writing and storytelling skills to build compelling narratives for media and business audiences.
• Excellent project management skills to balance multiple initiatives and deadlines.
• Outstanding communication, negotiation, and relationship-building abilities.
• Extensive network within fashion and tech media, influencers, and industry leaders.
• Familiarity with the fashion supply chain, digital product creation, and emerging technologies, alongside expertise in regulatory and public affairs to influence policy is advantageous

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