Insights, Research & Data Analytics Executive

Posted 3 Days Ago
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Quezon City, Metro Manila, National Capital Region, PHL
In-Office
Mid level
Information Technology • Other • Professional Services • Consulting
The Role
Conduct market, audience, and competitor research; analyze digital, advertising, social, web, app, and CRM performance; build dashboards and recurring reports; maintain data quality and governance; and translate findings into practical recommendations for marketing managers and portfolio stakeholders. The role also supports forecasting, segmentation, benchmarking, campaign analysis, and research activities while communicating insights clearly to non-technical audiences.
Summary Generated by Built In

Job Overview

Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Turn market, audience and campaign information into clear analysis that helps the group and portfolio companies make better marketing decisions. Use digital, advertising, social, web/app and CRM platforms to assess performance; support research projects; maintain reliable data and reporting; and communicate findings in a practical, decision-ready way.

Job Details

Work set up: Onsite – Eastwood, Quezon City

Schedule: Monday–Friday | 9:00 AM–6:00 PM UAE time (GST, UTC+4)

Holiday: UAE holidays

Responsibilities

Market & Audience Research

  • Conduct desk research on markets, sectors, competitors, audiences, customer needs and relevant developments across the group priority businesses.
  • Support surveys, interviews, focus groups and other research activities, including questionnaire setup, fieldwork coordination and data quality checks.
  • Summarise findings, implications and open questions in concise reports and presentations.

Marketing Performance Analytics

  • Collect and validate performance data from platforms including GA4, advertising and social channel dashboards, CRM systems, web/app analytics and campaign tracking, using agreed definitions and reporting templates.
  • Build and update dashboards and recurring reports that combine platform data to assess audience, reach, engagement, leads, conversions, costs and return on investment across digital activity.
  • Analyse campaign results, channel performance, customer journeys and trends; identify drivers, anomalies and opportunities for improvement.
  • Data Quality & Governance
  • Maintain data dictionaries, source notes, tracking documentation and dashboard definitions to support consistent reporting.
  • Check data for completeness, accuracy, duplication and unusual movements; document limitations and escalate issues.
  • Handle customer, research and commercial information responsibly and follow applicable privacy and access controls.

Decision Support

  • Translate analysis into clear charts, findings and recommendations for marketing managers and portfolio stakeholders.
  • Support forecasting, segmentation, benchmarking and test-and-learn plans as requested by the Abu Dhabi HQ manager.

Qualifications

  • Bachelor’s degree in Analytics, Statistics, Economics, Marketing Research, Business or a related field preferred.
  • Strong written and spoken English required.
  • At least 3 years of experience in marketing analytics, market research, business intelligence or a related analytical role. Experience presenting findings to non-technical stakeholders is required.

Technical Skills

  • Advanced Excel and data visualisation
  • Power BI or Tableau
  • GA4 and advertising platform analytics
  • Social, web/app and CRM analytics
  • Survey and research tools
  • Segmentation and campaign analysis
  • SQL is an advantage
  • Dashboard design and presentation
  • Data quality and privacy practices

Core Competencies

  • Ownership and accountability for quality, accuracy and follow-through.
  • Clear written and verbal communication and confidence working across cultures and time zones.
  • Strong organisation, prioritisation and attention to detail.
  • Collaborative stakeholder service and constructive response to feedback.
  • Curiosity, learning agility and responsible adoption of data, digital tools and AI.
  • A curious, analytical thinker who is comfortable working with imperfect data, checks assumptions and explains what the findings mean for business decisions.

Skills Required

  • Bachelor's degree in Analytics, Statistics, Economics, Marketing Research, Business, or a related field
  • Strong written and spoken English
  • At least 3 years of experience in marketing analytics, market research, business intelligence, or a related analytical role
  • Experience presenting findings to non-technical stakeholders
  • Advanced Excel and data visualization skills
  • Experience with Power BI or Tableau
  • Experience with GA4 and advertising platform analytics
  • Experience with social, web/app, and CRM analytics
  • Experience with survey and research tools
  • Segmentation and campaign analysis skills
  • SQL experience
  • Dashboard design and presentation skills
  • Knowledge of data quality and privacy practices

Sourcefit Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sourcefit and has not been reviewed or approved by Sourcefit.

  • Healthcare Strength — Health and dental insurance are described as strong, with coverage extending to dependents in many cases. Feedback suggests this medical coverage is a standout element that elevates total compensation.
  • Wellbeing & Lifestyle Benefits — Flexible hours, hybrid or fully remote options, and emphasis on work-life balance are highlighted as core strengths. Feedback suggests these arrangements support mental-health awareness and overall satisfaction.
  • Fair & Transparent Compensation — Pay is considered competitive or good by many when incentives, allowances, and comprehensive benefits are factored in. Feedback suggests overall compensation can feel solid relative to alternatives, though experiences vary by role and location.

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The Company
HQ: Quezon City
2,000 Employees

What We Do

Sourcefit is a business process outsourcing (BPO) company that provides custom offshore staffing solutions and managed services to help clients build lasting value in their outsourced teams.

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