At Hiebing, insights don't sit on a shelf. They shape brands.
We're looking for a Market Research & Consumer Insights Manager who is energized by understanding people, uncovering opportunities and helping clients make smarter business decisions.
This is an opportunity to lead research that influences strategy for some of the Midwest's most recognized brands. You'll partner with clients, strategists, creatives and media teams to uncover meaningful insights, identify growth opportunities and translate findings into action.
Unlike an in-house insights role focused on a single brand or category, you'll gain exposure to a wide range of industries, business challenges and audiences. One week you may be helping a healthcare organization better understand patient decision-making. The next, you may be uncovering opportunities for a financial institution, retailer or consumer brand.
If you're naturally curious, love solving complex business problems and enjoy turning research into strategic recommendations that drive action, we'd love to meet you.
What You'll Do- Lead qualitative and quantitative research initiatives from design through presentation
- Design discussion guides, surveys and research frameworks that uncover actionable insights
- Moderate focus groups and in-depth-interviews
- Analyze findings and identify meaningful implications for brands and businesses
- Translate complex research into compelling stories and recommendations
- Present insights and strategic recommendations directly to clients and agency leadership
- Partner with strategy, creative, media and account teams to influence marketing and business decisions
- Leverage AI-enabled tools to accelerate research design, synthesis and reporting while applying sound judgment and strategic thinking to all recommendations
- 4-5 years of experience in market research, consumer insights, strategic planning or a related field
- Experience designing and executing qualitative and quantitative research
- Strong analytical, synthesis and storytelling skills
- Confidence presenting findings and recommendations to clients and stakeholders
- Comfort managing multiple projects and competing priorities
- Curiosity, initiative and a passion for understanding human behavior
- Exposure to a diverse portfolio of brands and industries
- Opportunity to influence strategy across multiple businesses
- End-to-end ownership of research projects
- Collaborative, strategy-led culture
- A team that believes great insights should lead to action
- You build on ideas with a “Yes, and” mindset
- You bring curiosity and challenge thinking in a productive way
- You care about both the work and the people behind it
- You hold high standards and take ownership of outcomes
Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.
Skills Required
- 5+ years of market research or insights experience
- Bachelor's degree in marketing, market research, mass communications, advertising, psychology, or a related field
- Experience leading qualitative and quantitative research from design through reporting
- Experience moderating qualitative research, including live and online discussions
- Experience with using AI to enhance research capabilities
- Strong written and verbal communication skills
- Proven ability to manage multiple projects in a fast-paced environment
What We Do
Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable. The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways. Ready to move forward? Let’s join forces. If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at [email protected]. GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others…
