Insights Director -Woodford Reserve, Old Forester, Tequilas

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Meaningful Work From Day One

The Global Brand Insight Team inspires the teams we partner with by identifying and addressing the most important questions to our brands and overall business that deliver long term brand growth.

We apply, advance and role model the fundamentals of the BF Way of Brand Building to deliver strategy, planning, insights and capability growth that lead to growth ideas.

Reporting to the VP Global Insights & Performance Director, this role will partner with the OF, WR, and Tequilas Brands Global Brands teams, providing strategic insights leadership in both Global and North America.

What You Can Expect

• Leads the Insights function for OF, WR, and Tequilas Brands as well as executing Global Strategy, leadership, and capabilities development, along with the Global Insights Leadership & Performance Team

• Actively contributes to the development of short and long-term business strategies

• Leads and develops a “best-in-class” team of Global Insights professionals, managing evolving business requirements relative to the roles, structure and capability needs of the team

• Performance Leadership Team on thought leadership projects that support the Insights and Marketing imperatives

• Demonstrates through application and stakeholder/team edification a strong understanding of strategic quantitative and qualitative work and its application to the development of Global Brands

• Actively leads a communication strategy that ensures relevant information are reaching the appropriate decision-makers in a timely fashion

• Leverages consumer, shopper and category trends to identify and recommend strategic future growth potential for the business

• In partnership with Consumer Experiences Team, establishes consistent processes and frameworks for converting emerging data (e.g. on-line behavioral and digital data ) into actionable insights that drive brand strategy and growth

• Leads the ongoing evolution and communication of consistent and efficient ways of working across the Global Brands Insights team to apply emerging IMC data to optimize decision-making

• In partnership with the Global Insights and Performance Leadership Team, take a leadership role in guiding and implementing Global Strategic Projects

• Reporting to the VP Global Insights & Performance Director, this role will partner with the OF, WR, and Tequilas Brands Global Brands teams, providing strategic insights leadership in both Global and North America

• Serves as a Marketing Capability Champion, collaborating with various internal stakeholders to help advance marketing capabilities within the Global Brands organization

What You Bring to the Table

• Education: College/University (Bachelors or Equivalent);

• Experience: 12 years experience working client and/or agency side in an Insights organization

• Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies

• Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.)

• Experience developing, leading, and managing a team

• Proven ability to give clear feedback and development coaching

• Experience working in a portfolio and highly-matrixed organization

• Strong understanding of marketing principles, brand growth strategies, and building brand foundations

What Makes You Unique

• Education: Masters Degree (M.A., MBA or Equivalent);

• Experience: Leadership demonstrating a high EQ and cultural curiosity

• Global experience and/or experience working in different markets

• Beverage alcohol industry experience

• Experience working on Iconic brands

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