Insight & Intelligence Director, OTC

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Key Accountabilities/Responsibilities 主要工作职责：

• Full end to end business partner with OTC GM, Marketing, Trade Marketing and Sales team to strategically deliver market, consumer, macro-economics and category insights and analytics to identify business growth opportunities, consumer cohorts and operational excellence.
• Track business performance of own brands and competition in various channels and build clear picture of growth driver / issue for team to take action.
• Drive innovation excellence through deep consumer understanding and develop innovation test (both pre and post) frameworks and protocols in omnichannels to facilitate alignment in cross functions, APAC and global team.
• Drive brand excellence through brand equity tracking, media and communication analytics and creative excellence, leading discussions BU relevant teams to improve brand power.
• Lead advanced analytics projects including forecast, MMM, AI insights, etc. and drive comprehensive analytics into actions and stories.
• Lead commercial excellence, e.g. city expansion plans, price and promotion strategy, competitor analysis etc. whenever is relevant to overall BU strategies. 
• Develop trust partnership with global team and local cross function team, drive OTC CBIA as more impactful business partner within OTC BU, sales team and MxDT team.  
• Recruit, grow and develop people in OTC CBIA team.

Qualifications/Requirements: (Education / Experience / Competencies)

申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能):

• 10-15 years’ experience in consumer insight/analysis in both agency and client side, preferably consumer healthcare industry.
• Proven record in CMI category lead position, partnering GM or Sales VP.
• Enriched experience in market data intelligence, specifically Sinohealth, IQIVIA, Kantar World Panel, Online tracking tools (Venn/Smart path/Nint), EC data tool (策略中心，云图, etc.), BPS, MMM, shopper journey, etc. and lead annual planning/review multiple data source consolidation.
• Track record on drive innovation, brand and operational excellence.  
• Experience in proactively drive strategic initiatives to drive business growth.
• Hands-on experience in statistic analytics, e.g. time series forecast, correlation, regression analysis and basic knowledge in data infrastructure, PBI, etc.
• Strong oral and written communication Skills and ability to influence peers/upwards

Open minded, flexible in changes and quick learner of new capabilities.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.