Insight Executive

923 - Insight Executive - DAT

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This is an opportunity for someone excited by the media industry and curious about consumer behaviour to join the Research and Insight team of EssenceMediaCom in our central Manchester campus. 

The Research and Insight team exists to be the voice of the consumer in the agency, collating, curating and sharing game-changing insight with our agency colleagues and clients across WPP offices in Manchester and Leeds.  We fulfil this in 3 key areas:

• Answering specific client questions through bespoke research projects. We are a full-service qualitative and quantitative research team using a range of research techniques.
• Championing the suite of desktop insight tools we have access to, and supporting the agency to understand audiences as deeply as possible using data from a variety of sources.
• Producing industry leading thought leadership pieces that answer the big and/or pertinent questions and developing new insight products that feed into media planning.

In this role you will be working across our client base, with other members of the team, and stakeholders across WPP in Manchester, Leeds, Edinburgh and London, steering us towards our goal of delivering “best in class” research and insight, driving income opportunities and supporting the agency to make our understanding of audiences second to no other agency.

Role Responsibilities 

• Assisting with qual research projects, for example focus groups and online communities. Over time building a skill set to undertake qual research projects with minimal support.
• Work with the Principal Insight Exec to answer client questions and feeding the planning process using our range of insight tools and systems. These questions may be around consumer understanding, audience targeting, social media listening, market interrogation, culture and trends etc.
• Assisting in the delivery of quant research projects (mainly online surveys) through the fieldwork and analysis processes.
• Working with other team members you will contribute to the numerous pro-active insight pieces which the team produces.
• Liaising with teams across the agency to be a face of Research and Insight

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate – about understanding people and our role as a media agency to communicate effectively with them using all available channels.

• Analytical – pays attention to the detail and likes to work with data.
• Competent user of the Microsoft product suite.
• Some experience of running a qual research project would be beneficial but not mandatory.

• Organised – takes accountability and ownership over their work/delivering tasks.
• Collaborative – enjoys working with others, can communicate and build relationships.
• Confident – happy to talk through ideas and present to internal teams.
• Curious - you are inquisitive and love to problem solve.
• More than anything you have a positive attitude and growth mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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