Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.
Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.
Inside Sales Representative
Location: Barcelona, Spain
Business Segment: Robotics & Automation
Role Summary:
This is a high‑energy sales role at the centre of Novanta’s Robotics and Automation business. You will own pipeline growth from first contact to close, working with customers who build advanced automation systems used across manufacturing, robotics and industrial technology.
If you enjoy outbound sales, technical conversations, and clear targets, this role gives you visibility, responsibility, and momentum.
What you will do:
- Identify and pursue new business opportunities across robotics and automation markets.
- Proactively contact prospective customers through phone, email and other outreach channels.
- Build and maintain strong relationships with existing customers through regular, value‑focused communication.
- Identify upsell and cross‑sell opportunities within assigned accounts.
- Close deals and consistently meet or exceed quarterly revenue targets.
- Maintain accurate, disciplined records of sales activity in CRM systems.
- Track and contribute to key outcomes:
- Revenue growth
- Customer acquisition and retention
- Customer satisfaction
What success looks like:
- A healthy, moving pipeline built through consistent outbound activity.
- Deals closed on time with clear customer needs and technical fit.
- Strong, trusted relationships with customers and internal teams.
- Data‑driven focus on what converts and where to spend your time.
Skills and Experience:
Sales capability
- Solid understanding of sales techniques, including cold calling and lead generation.
- Comfortable discussing technical products with engineers and buyers.
- Strong written and verbal communication skills, clear, concise, and persuasive.
Execution mindset:
- Results‑driven with excellent time management and organisation.
- Able to prioritise the few actions that drive the most revenue.
- Uses metrics to track progress and guide decisions.
Ways of working:
- Self‑motivated and able to work independently.
- Collaborative and reliable within a global team.
- Calm and resilient under pressure, persistent when deals stall.
- Direct and honest communicator, even when conversations are difficult.
- Proficient in Microsoft Office.
- Confident user of CRM tools and sales tracking systems.
About Novanta Robotics & Automation:
Novanta supplies mission‑critical components and subsystems used by leading robotics and automation OEMs worldwide. From motion and sensing to control and power, our technologies enable precision, speed and reliability where it matters most.
Barcelona is a key commercial hub for this business, offering international exposure, technical depth, and clear opportunity to grow your sales career.
Next Steps:
If you enjoy outbound sales, technical products, and clear accountability, this role is worth exploring. Reach out to Rebecca Pelham to find out more!
Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.
Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.
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What We Do
Novanta delivers innovations that matter for its medical and advanced industrial OEM customers. If you have a passion for solving complex technical problems that lead to breakthrough performance and that enhance people's lives, come join our growing team. Here is a sample of the many exciting applications we serve: • Innovations that ensure the safety of patients and efficient workflows in hospitals using our novel RFID technology • Innovations in additive manufacturing, also known as 3-D metal printing, using our lightning fast lasers and laser beam steering sub-systems • Innovations in minimally invasive surgery using our highly reliable insufflators, pumps and visualization systems • Innovations in robotics and automation using our precision motors, encoders and drives for superior accuracy • Innovations in smartphone production using our fast, accurate lasers and laser beam steering equipment along with our precision motion systems The driving force behind our growth is the team of talented professionals who share our commitment to our values, and our passion for innovation and for our customers’ success. Novanta has deep expertise in precision medicine and manufacturing, medical solutions, and robotics and automation: Precision Medicine and Manufacturing: • Continuous wave, ultrafast and CO2 lasers, along with laser beam steering components and sub-systems Brands: ARGES, Cambridge Technology, Laser Quantum, Synrad Medical Solutions: Minimally Invasive Surgery: • Insufflators, pumps and disposable tube sets; medical visualization systems, video processing and wireless imaging Brands: NDS, Med X Change, Reach Technology, WOM Detection & Analysis: • RFID readers, machine vision solutions, barcode scanning, light and color measurement Brands: JADAK Robotics and Automation: • Motors, encoders, servo drives, air bearing systems and integrated mechatronic solutions Brands: ATI, Celera Motion (inc. Applimotion, Ingenia, MicroE, Zettlex, Westwind)








