This is a remote position.
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing team with new and Lead-generation Specialist (LGS) roles focused on driving high-quality lead qualification and sales conversions.
ABOUT THE ROLE
Indian D2C education is large, fragmented, and unit-economics-fragile. Many D2C brands hit the same wall around Series A — CAC too high, retention choppy, next growth chapter requires institutional channel or bundling. That inflection point is your hunting ground. You speak with founders, growth heads, and BD heads at Indian D2C edtechs (subscription apps, parent-tutor marketplaces, AI-tutor brands), plus partnership heads at banks, NBFCs, and telcos exploring education bundles. You qualify their B2B-readiness, identify the right IME engagement pathway (Research / Decide / Validate / Scale) or portfolio fit, and hand off to the LSM team. These are peer conversations with founders — not vendor pitches.
Responsibilities:
Build and maintain the canonical Indian D2C education master list (~250 brands) plus the bank/NBFC/telco partnership list (~50 counterparties).
Run multi-touch outbound sequences (LinkedIn + email primary, WhatsApp once warm) to founders, growth heads, and BD heads.
Reach 50–80 founder / growth-head conversations per month.
Apply the D2C-variant of the qualifying questionnaire — D2C unit economics, B2B intent, channel readiness, product portability into school/edupreneur context.
Identify D2C brands at the 'B2B pivot' inflection point — these are highest-conversion prospects.
Recommend an engagement pathway per qualified prospect — IME Research, Decide, Validate, or Scale, or portfolio-fit partnership.
Track and act on funding signals — every Series A announcement in Indian edtech is a 7-day follow-up window.
Coordinate event-driven follow-ups around YourStory TechSparks, EdTech Review summits, NASSCOM Product Conclave.
Requirements
Skills Required:
3–5 years of B2B inside sales / BD with D2C, consumer-tech, or startup exposure.
Comfort speaking with Indian D2C founders in peer register — this is not a vendor pitch.
Working knowledge of the Indian D2C education landscape and the D2C unit-economics vocabulary (CAC, LTV, payback, churn, MAU, DAU).
Strong written-English skills for LinkedIn DMs and founder-style emails.
Pattern-recognition for pivot-point signals — funding + hiring + product-pivot together signals readiness.
Prior experience inside an Indian D2C edtech or consumer-tech startup.
Awareness of recent Indian edtech funding, M&A, and down-round activity.
Working familiarity with the IME 4-tier productised architecture (IME Research / Decide / Validate / Scale).
Benefits
Benefits Offered:
Competitive fixed plus performance-linked incentive, paid monthly.
Direct relationships with the next wave of Indian D2C edtech founders.
Cohort learning with extended 90-day ramp.
Path to Senior ISM, Cohort Lead, or D2C-vertical LSM / strategy roles.
Skills Required
- 3-5 years of B2B inside sales or business development with D2C, consumer-tech, or startup exposure
- Comfort speaking with Indian D2C founders in a peer register (not a vendor pitch)
- Working knowledge of the Indian D2C education landscape and D2C unit-economics vocabulary (CAC, LTV, payback, churn, MAU, DAU)
- Strong written English skills for LinkedIn DMs and founder-style emails
- Pattern-recognition for pivot-point signals (funding, hiring, product pivot) indicating B2B readiness
- Prior experience inside an Indian D2C edtech or consumer-tech startup
- Awareness of recent Indian edtech funding, M&A, and down-round activity
- Working familiarity with IME's 4-tier product architecture (Research / Decide / Validate / Scale)
What We Do
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, it supports EdTech companies, international schools, universities, and other education providers with market-entry strategy, regulatory guidance, marketing, sales, student acquisition, and execution. The company operates across nine Indian cities and serves global education clients through a 68-member team and reseller network.
