The Role
Counsel prospective students on digital marketing programs, provide career guidance, answer student and parent queries, and convert leads into enrollments. Manage follow-ups, CRM reporting, sales targets, connected calls, talk-time KPIs, and weekly revenue goals. Mentor junior counselors, assist with onboarding and training, handle escalations, collaborate with internal teams, and support a seamless admissions experience. This is a full-time, office-based role in Lower Parel, Mumbai, working Monday through Saturday.
Summary Generated by Built In
Work Timings: 10:00 AM – 7:00 PM
Working Days: 5 Days a Week — The IIDE Way
Work Mode: 100% Work from Office
Location: Marol, Mumbai
Reports to: Sales Team Leader
About IIDE:
IIDE is India's leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in today's digital-first world.
Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.
About the Role:
As the Academic Counselor at IIDE, Marol, you will play a pivotal role in helping prospective students make informed decisions about their education and career paths.
This role combines student counseling, admissions, consultative sales, relationship management, and mentorship. You will understand students' aspirations, recommend suitable IIDE programs, manage prospects through the admissions journey, and drive enrollments through structured and meaningful conversations.
You will also support and mentor junior counselors, manage student and parent interactions, track performance through CRM systems, and collaborate with cross-functional teams to maintain a seamless and high-quality admissions experience.
What You'll Do:
● Student Counseling & Career Guidance:
○ Conduct one-on-one counseling sessions with prospective students to understand their interests, career aspirations, and learning requirements.
○ Recommend suitable IIDE programs by aligning course outcomes with each student's academic and professional goals.
○ Communicate with students and parents through calls and in-person interactions, addressing queries clearly and confidently.
○ Provide accurate guidance on program offerings, career opportunities, learning outcomes, and the admissions process.
○ Build strong relationships with students through an empathetic, consultative, and student-first approach.
● Admissions, Sales & Conversion:
○ Manage prospective students across the admissions funnel, from initial inquiry to successful enrollment.
○ Convert qualified leads through structured follow-ups, consultative counseling, and effective objection handling.
○ Consistently achieve daily, weekly, and monthly counseling, enrollment, and revenue targets.
○ Maintain strong follow-up discipline and ensure prospective students receive timely communication throughout their decision-making journey.
○ Identify opportunities to improve lead engagement and conversion rates based on student interactions and funnel performance.
● Mentorship, Performance & CRM Management:
○ Mentor and support junior counselors to strengthen counseling quality, communication, and conversion effectiveness.
○ Assist with onboarding and training new team members to ensure consistency in counseling processes and student interactions.
○ Maintain accurate and up-to-date lead information, follow-ups, and conversion stages within the CRM system.
○ Use CRM and sales automation tools to monitor performance, generate reports, and identify opportunities for improvement.
○ Maintain expected performance benchmarks, including 60–80 connected calls per day, an average of 2–3 hours of active talk time per day, and consistent achievement of weekly revenue targets aligned with batch requirements.
○ Collaborate with admissions, marketing, and other internal teams to deliver a seamless student experience and achieve enrollment goals.
● Additional Duties:
○ Manage complex student and parent queries, escalations, and high-intent prospects with professionalism and ownership.
○ Support larger student groups, counseling initiatives, and admissions activities as required.
○ Take ownership of additional responsibilities aligned with senior counseling and team requirements.
○ Contribute ideas and feedback to improve counseling processes, student communication, and overall conversion effectiveness.
○ Perform any other reasonable duties as requested by management, aligned with the broad scope of the position.
Requirements
Who You Are:
● Must-Have:
○ 1–8 years of experience in academic counseling, admissions, sales, or a related customer-facing role.
○ Strong written and spoken English communication skills.
○ Excellent interpersonal, persuasion, active listening, and relationship-building abilities.
○ Demonstrated ability to understand student requirements and guide prospects toward informed decisions.
○ A strong interest in education, counseling, and consultative sales with a goal-oriented mindset.
○ Experience managing leads, structured follow-ups, and conversion-driven conversations.
○ Familiarity with CRM systems and sales automation tools.
○ Ability to work effectively in a target-driven and fast-paced environment.
○ Strong ownership, organizational, and multitasking abilities.
○ Candidate must currently reside in Mumbai and be comfortable working 100% from the Lower Parel office.
● Should Have:
○ Experience working in the education, EdTech, professional training, or learning industry.
○ Strong understanding of sales funnels, lead nurturing, conversion strategies, and admissions processes.
○ Ability to prioritize prospects and responsibilities effectively based on urgency and conversion potential.
○ Demonstrated leadership potential with the ability to mentor and support junior team members.
○ Ability to collaborate effectively with admissions, marketing, sales, and operations teams.
● Nice to Have:
○ Prior experience counseling students for higher education, digital marketing, professional courses, or career-focused programs.
○ Experience handling student or parent escalations and complex counseling conversations.
○ Certifications or formal training in educational counseling, sales, relationship management, or consultative selling.
○ Working knowledge of digital marketing and emerging career opportunities in the digital ecosystem.
Benefits
Why Join IIDE?
● Work with one of India's fastest-growing digital education brands.
● Play a direct role in shaping students' educational and career journeys.
● Gain end-to-end exposure to admissions, student counseling, consultative sales, and relationship management.
● Develop leadership and mentorship capabilities while working closely with a growing admissions team.
● Work in a collaborative, ambitious, and high-growth environment.
● Build expertise in CRM management, lead conversion, student engagement, and admissions strategy.
● Grow professionally within a performance-driven organization that values ownership and measurable outcomes.
Who You'll Thrive As
You're someone who:
● Genuinely enjoys interacting with students and helping them make informed education and career decisions.
● Approaches counseling with empathy while remaining focused on outcomes and conversions.
● Is confident speaking with students and parents and can build trust through meaningful conversations.
● Is comfortable working toward ambitious counseling, enrollment, and revenue targets.
● Maintains strong follow-up discipline and takes ownership of prospects throughout the admissions journey.
● Enjoys mentoring junior team members and helping others improve their performance.
● Thrives in a fast-paced, collaborative, and performance-oriented environment.
● Is proactive, solution-oriented, and comfortable handling objections and complex student queries.
● Uses data, CRM insights, and feedback to continuously improve personal and team performance.
Skills Required
- 1–8 years of experience in counseling or sales, preferably in EdTech
- Fluent written and spoken English communication skills
- Strong interpersonal skills and active listening ability
- Ability to engage, inspire, and guide students
- Interest and experience in educational counseling and sales
- Goal-oriented mindset
- Familiarity with CRM systems and sales automation tools
- Reside in Mumbai
- Strong multitasking and prioritization skills
- Leadership potential and willingness to take on additional responsibilities
- Ability to mentor peers and contribute positively to team performance
- Prior EdTech experience in student counseling, admissions, or sales
- Certifications or working knowledge in digital marketing or educational counseling
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
IIDE is a digital-first business school focused on preparing India’s next generation of digital and business leaders. It offers digital marketing programs, undergraduate business education, and AI-focused certifications for students, graduates, working professionals, career switchers, and entrepreneurs. Through online learning and campus experiences in Mumbai, Delhi, and Nepal, IIDE combines practical, industry-led education with career and entrepreneurship outcomes.
