Job Details:
SUMMARY:
The Manager, BU Innovation is responsible for management of the business activities related to innovation and has total responsibility to deliver an innovation pipeline for the brands/categories they are assigned. This role develops long and short-term strategies, new product and package ideas, and go-to-market approaches that will achieve corporate growth through innovation and deliver on profit, volume, and share objectives. The role also directs the activities of innovation and consulting agencies as appropriate.
Duties & Responsibilities
- Develop and implement the innovation pipeline and innovation strategies feeding the long range and annual plans for assigned categories, reflecting overall corporate and business unit goals in collaboration with team.
- Support development and execution of product and packaging innovation projects including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance.
- Work in our innovation project management, packaging, and specification systems to advance projects with the cross functional team.
- Lead and execute focused meetings that expand our customers understanding of our capabilities and new branding within Deli.
- Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus
Creatively identify opportunity areas for growth by effectively using syndicated research, trend data, primary market research and competitive intelligence with a focused lens of n operational capacity and base understanding. - Develop meaningful consumer positioning for all innovation product lines that creates added value versus competitive and effectively communicate product advantages to consumers
Work collaboratively with insights, R&D, Channel Marketing, the BU and plant trams to identify new ideas, build research and development plans, screen ideas and food and optimize our innovation offerings to meet consumer/operator needs and have a clear POD vs. our competitors.
Work collaboratively with insights and R&D to identify new ideas, build research and development plans, screen ideas and food and optimize our innovation offerings to meet consumer needs and have a clear POD vs. our competitors. - Direct innovation agencies and other suppliers in the development and implementation of marketing strategies and programs.
QUALIFICATIONS:
Education: Bachelor’s Degree required
Experience: Minimum 3 years direct Product Innovation or Marketing experience
Communication Skills: Strong communication, presentation and organizational skills are required
Special Skills: Demonstrated knowledge and understanding of marketing and P&Ls, demonstrated strength in strategic thinking with a consumer lens is required, demonstrated understanding and knowledge of production locations is required, demonstrated strong analytical skills are required, strong collaborator with a demonstrated ability to lead cross functional teams, Proven ability to effectively manage multiple projects in a dynamic environment is required,
Resume required to be considered.
Relocation Assistance Eligible:
No
Work Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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What We Do
World's largest processor and marketer of protein food products.
We think differently and we act boldly. At Tyson Foods, we're not only ready for tomorrow, we’re leading the way.
We are a company of people engaged in the production of food, seeking to pursue truth and integrity, and committed to creating value for our shareholders, our customers, our team members, and our communities.
We built our name on providing generations of families with wholesome, great-tasting chicken. But today’s Tyson Foods is so much more. As values and behaviors around food have changed, so have we. Today, we’re innovators uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, we offer greater transparency into everything we do.