Position Summary
Working as part of and reporting directly to Unilever which is a global consumer goods company known for its commitment to sustainability and a diverse portfolio of iconic brands. Unilever's expansive brand lineup includes household names such as Dove, AXE, Ben & Jerry’s, and Hellmann’s. Every day, over 2 billion people around the world rely on our products for their daily needs.
Unilever is seeking a dynamic Associate Digital Content Strategist for our Personal Care business unit. This role will be pivotal in advancing Unilever's digital presence and driving the growth of e-commerce. As the Associate Content Strategist, you will support end-to-end e-commerce content development and lead organic search strategies. Your multifaceted role integrates SEO expertise and e-commerce content management to boost brand visibility, engagement, and conversion.
If you have what it takes, are results oriented, and thrive in performance-driven environments, we’d love to hear from you!
Key Responsibilities
- Lead the creation and flawless execution of eCommerce product detail page content across Canadian eCommerce retailer channels (pureplay and omnichannel) to support growth acceleration.
- Regularly conduct e-commerce content audits and monitor organic search performance; identifying areas of improvement and taking quick action to optimize performance.
- Work alongside brand teams to develop a deep knowledge of portfolios, products, and strategies to help inform digital content development and SEO efforts.
- Monitor and analyze website performance data, generating KPI reports and data-driven recommendations.
- Lead efforts for website optimization, ensuring a seamless and optimized user experience to enhance brand visibility, engagement, and conversion.
- Collaborate with agencies, as needed, in the development of visuals and multimedia content.
- Support development and implementation a comprehensive SEO strategy, conduct keyword research, monitor search trends, and identify high-impact content opportunities.
* Approx time allocation of responsibilities: Digital Commerce Content (75%) & SEO (25%)
Qualifications
- Minimum 5+ years of experience in Digital Marketing or related field.
- CPG/Beauty industry experience considered a plus.
- Proven experience in e-commerce content development (namely Amazon), SEO, and digital marketing.
- Willingness to work in a fast-paced and dynamic space with complexity of project management.
- Strong understanding of e-commerce platforms.
- Proficiency in content management systems (CMS).
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and provide actionable recommendations.
- Creative problem-solving skills and a passion for staying updated on industry trends.
- Team player with a passion for high performance, strong collaboration and project management skills.
Additional Information
This is a 13-month contract role.
Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
IPG Mediabrands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IPG Mediabrands and has not been reviewed or approved by IPG Mediabrands.
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Leave & Time Off Breadth — Time off options such as discretionary/unlimited PTO, company-wide Appreciation Weeks, and Wellness Days are positioned as key parts of the package. Feedback suggests these programs meaningfully support flexibility and recovery.
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Retirement Support — A 401(k) with a clearly stated company match, vesting schedule, and access to an ESPP signal strong long-term savings support. Feedback suggests the savings plan is a notable strength within total rewards.
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Parental & Family Support — Paid family benefits and substantial parental leave are highlighted across materials. Feedback suggests caregivers can access meaningful paid time away, with specifics varying by agency and location.
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What We Do
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com
