The Influencer Specialist (Creative Strategy) plays a key role in shaping creative approaches within the influencer marketing team. Supporting the development of concepts and creative direction that bring influencer campaigns to life - ensuring they are impactful, on-brand, and aligned with broader marketing objectives. The role also contributes to special brand initiatives such as events, product launches, or cultural activations, helping to amplify them creatively across social.
WHAT YOU’LL DO
- Creative Development: Support in developing creative concepts and storytelling angles for influencer campaigns and programs, translating marketing objectives into fresh, social-first ideas that resonate with target audiences. Build clear, compelling presentations to communicate creative strategies and ideas to internal teams, regions, and external partners.
- Influencer Creative Strategy: Help define creative frameworks for the influencer channel across content formats, messaging, and visual style. Ensure consistency with brand tone while enabling influencer-led expression.
- Special Projects: Represent Digital team as creative contributor in special initiatives such as branding events or brand campaigns, developing amplification ideas for social, influencers and other digital channels.
- Creative Alignment: Partner closely with social, PR, and creative teams to ensure creative alignment across channels and campaigns. Support the influencer team with creative direction during briefing and content development phases.
WHO YOU ARE
We are looking for people with...
- Deep knowledge of social media platforms, influencer ecosystems, and digital marketing
- Strong creative eye with a proven ability to develop original, audience-relevant ideas
- Passion for storytelling, content, and shaping how brands show up in culture through influencers
- Deeply engaged in social platforms, creators, trends, and what’s shaping conversation
- Skilled at turning briefs into clear creative directions and compelling campaign concepts
And people who are...
- Confident in building and presenting ideas in a visual and inspiring way
- Able to balance creative ambition with brand consistency and platform best practices
- Thrives in collaborative environments and enjoys co-creating with others.
- Excellent communication and presentation skills
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
H&M Incentive Program – HIP. Learn more about the program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
This is a fulltime permanent position based at our offices in Stockholm, Apply by sending in your CV in English and Portfolio, but no later than 25th May 2025. Due to data policies, we only accept applications through our career page.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
