Agent

Influencer & Social Media Manager

Posted 2 Days Ago

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11 Locations

Remote

Senior level

Agency • HR Tech • Professional Services

The Role

Own social media, content production, community management, organic growth, event promotion, paid media, and investor-relations campaigns across two brands and multiple individual accounts. Create and coordinate reels, stories, posts, scripts, and short-form videos; manage publishing calendars, vendors, compliance approvals, retargeting lists, lookalike audiences, collaborations, and outreach. Success is measured by consistent content output, engaged communities, audience growth, and generating two to three booked investor-relations calls weekly.

Summary Generated by Built In

Influencer & Social Media Manager

Type: Full-Time, Remote
Working Hours: Mondays - Fridays, 9:00am - 4:00pm PST plus 5 hours “on call” weekends/off hours via text or slack.
Location: LATAM / Central America (Remote)

About the Company: For over 35 years, we've transacted more than $3.5 billion of real estate, acquiring over 14,648 multifamily units and taking dozens of properties full cycle — on average returning 100% of investor capital plus strong returns. Our focus is acquiring older apartment home communities and creating value by improving the properties, optimizing operations, and fostering human flourishing in each one. Above all, we've learned that success is measured not just by financial gain, but by the quality of the relationships we build along the way. Please read our values, and if you are aligned, we encourage you to apply.

Job Overview: We're a US-based investment firm running two brands — an SEC-regulated real-estate investment fund and a family-focused coaching and publishing brand. The Influencer & Social Media Manager is the maker who owns the social presence and community across both: the daily content cadence, the calendar, organic growth, and the health of every community segment. You execute under the EVP's creative direction and turn it into reels, posts, and stories that ship on schedule and grow a real, engaged audience. You make sure the online community is engaged and supported for both brands. This is a content-and-community operator role — fast, native to the platforms, aware of event promotion and testimonials, and high-output. In addition, it requires a very relational use of social media for relationship development for four investor relations. Using AI tools, trust earning methods and unique post strategies to develop unique
It further requires managing the paid social media accounts and the vendors involved with producing outcomes that meet the Social Media Manager’s KPIs: driving 2-3 booked calls per week directly to the investor relations reps. This is where success is measured.

Key Responsibilities

Own social content across both brands. Own earned-media social execution — all reels and posts — under the EVP's direction; develop stories, reels, and posts for the fund brand; build and run the social launch calendar for both brands.
Drive organic growth and community. Run organic distribution and follower growth for the coaching brand; own community management across list segments — legacy clients, advisor comms, comments and DMs — with a cadence that keeps each community healthy.
Keep the content engine running. Oversee video edits, scripts, quick productions, and approvals so content ships 3× per week, pulling the video pod when needed.
Own event social. Own what gets captured at events and how, and manage Whova, Linkedin, shout-outs, collaborations,reels, shorts, YouTube, Google reviews, Meta (Instagram and Facebook), Twitter and Tiktok.
Deliver short videos by coordinating these scripts or topics with stakeholders or videographers, be on voice with clever, intelligent, older topics, no emojis.
Support the strategy and content development for 4-5 individual (investor relations rep) accounts each with a different topic or hook
Paid media buying leading to booked calls.
List management for retargeting
Look-alike audiences and profile management
Getting social approved through compliance channels
Collaboration with other brands
PR, phone calls and outreach to find those brands and build relationships that turn into
Work with two brands but four individuals under each of those brands
Competitively research what is working and design/develop sticky content that stops the scroll
Fantastic, constant, communication with team and others through slack, what’s app, emails and calendar RSVPs.

Requirements

5+ years running social and community for a brand or creator, with a portfolio of content you made and an account you grew.
Native fluency in current formats and platforms — IG, FB, LinkedIn, YouTube/Shorts, TikTok — and a real feel for what's working this month, not last year.
Hands-on content creation: reels, stories, short-form video, posts — you make it, you don't just schedule it.
Community management: engagement, comment and DM response, segment health, and a consistent cadence.
AI-native creator: you use AI tools to ideate, script, edit, and repurpose at volume — this is core to the role, not a bonus.
On-voice writing for two distinct brands targeted at 40-70 year olds, and strong English.
Owner's mindset: high-output, resourceful, low-ego, never goes dark on the update cadence.
Self-sufficient operator: you know what to do unprompted and learn any tool cold.
Reliable remote setup.

Preferred Qualifications

Grew a founder, creator, or personal brand
Short-form video editing chops (CapCut or similar)
Experience with event/live social capture (Meta Reels or Stories, Whova, etc.).
Built AI-assisted content systems — repurposing, scheduling, ideation pipelines.
Community-platform experience (groups, memberships, advisor communities including Reddit, Telegram, What’s App, GroupMe).
A trend-curious, fast-iterating temperament — ships, learns, ships again.

#LI-NC1

Skills Required

5+ years running social media and community management for a brand or creator
Portfolio of content created and evidence of growing an account
Native fluency with Instagram, Facebook, LinkedIn, YouTube or Shorts, and TikTok
Hands-on experience creating reels, stories, short-form videos, and social posts
Community management experience, including comments, direct messages, engagement, and audience segment health
Experience using AI tools for ideation, scripting, editing, and content repurposing
Strong English and ability to write in the voice of two distinct brands targeting adults aged 40 to 70
Owner's mindset, high-output work style, resourcefulness, and consistent communication
Ability to work independently and learn new tools quickly
Reliable remote work setup
Experience growing a founder, creator, or personal brand
Short-form video editing experience with CapCut or similar tools
Event or live social capture experience
Experience building AI-assisted content systems
Experience with community platforms such as Reddit, Telegram, WhatsApp, or GroupMe
Trend-aware and fast-iterating approach to content