Responsibilities
Influencer Seeding & Gifting (Primary Focus): Own the end-to-end execution of product seeding campaigns. Identify, pitch, and fulfill gifting requests for micro, macro, and celebrity influencers to secure organic coverage and high-quality user-generated content (UGC)
Social Commerce & Affiliate Management: Actively recruit and manage creators through the TikTok Affiliate program (TikTok Shop) to drive commission-based sales and increase product visibility on the FYP
Relationship Management: Source, vet, and build an active roster of diverse influencers, content creators, and stylists that align with the distinct identities of our brand portfolio (from streetwear legacy like Von Dutch to Allbirds)
E-commerce & ROI Alignment: Track, measure, and analyze the success of gifting, affiliate, and platform campaigns using e-commerce metrics (affiliate links, TikTok Shop sales, promo codes, reach, engagement, and conversion rates)
Logistics & Inventory Management: Oversee the day-to-day operations of gifting inventory, tracking outbound shipments, and ensuring a premium unboxing experience for talent
Collaboration: Partner closely with internal social media, paid media, and e-commerce teams to ensure influencer content seamlessly integrates into our digital marketing funnels
Qualifications
- Experience: 1–2 years of dedicated experience in Influencer Marketing, Social Commerce, or Digital Public Relations, specifically within the fashion apparel, footwear, or e-commerce industries
Affiliate & Tech Savvy: Proven familiarity with running campaigns via creator marketplaces like TRYBE and managing partnerships within the TikTok Affiliate / TikTok Shop ecosystem, META Strategies and "WHITE LISTING"
E-Commerce Alignment: Strong understanding of how influencer marketing integrates with DTC platforms
Communication Skills: Excellent written and verbal communication. You know how to craft a compelling, personalized pitch email or social DM that catches a creator’s or agent's attention
Organizational Skills: Exceptionally organized with the ability to manage high volumes of inventory, creator communication, and campaign tracking across multiple distinct brands simultaneously
Skills Required
- 1-2 years experience in Influencer Marketing, Social Commerce, or Digital PR within fashion apparel, footwear, or e-commerce
- Proven familiarity with creator marketplaces like TRYBE
- Experience managing TikTok Affiliate / TikTok Shop partnerships
- Knowledge of Meta strategies and white-listing
- Strong understanding of influencer marketing integration with DTC/e-commerce platforms
- Excellent written and verbal communication skills for pitching creators and agents
- Exceptional organizational skills for managing high-volume inventory, creator communications, and campaign tracking
- Ability to work on-site in Beverly Hills
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
