Influencer Performance & Content Coordinator (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

The Influencer Performance & Content Coordinator will support the execution and optimization of OLAPLEX’s influencer performance marketing and creator content initiatives.

Reporting to the Senior Manager of Influencer Performance & Content Marketing, this role will focus on supporting creator partnerships, tracking influencer performance, managing creator-generated content, and helping scale influencer campaigns across paid media, affiliate, and organic channels.

This role is ideal for someone who is highly organized, analytical, and passionate about creator marketing and social media performance.

• Support the day-to-day execution of influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms
• Coordinate creator deliverables, timelines, and campaign logistics
• Manage influencer outreach, product seeding, and briefing support
• Track campaign deliverables and ensure content is delivered on time

• Organize and manage influencer-generated content for use across paid media, organic social, retail, and DTC channels
• Support the creation of a scalable content pipeline from creators
• Coordinate usage rights and asset delivery across internal teams
• Identify high-performing creator content for paid amplification and whitelisting
• Partner with retail marketing teams to support creator-led content needs for key retail partners and campaigns

• Track campaign performance across key metrics, including EMV, engagement, clicks, CPA, and conversions
• Support weekly and monthly influencer performance reporting
• Monitor creator performance and flag high-performing talent for scaling partnerships
• Maintain reporting dashboards and campaign trackers

• Support the execution of affiliate and performance creator programs (ShopMy, creator storefronts, etc.)
• Track affiliate creator performance and optimize partnerships based on conversion data
• Help identify creators that drive strong CTR, engagement, and revenue performance

• Identify and vet emerging creators aligned with OLAPLEX brand positioning
• Maintain influencer databases and talent pipelines
• Assist with creator communications and partnership coordination

• Partner with Social, Paid Media, PR, and E-commerce teams to align on creator content opportunities
• Collaborate with retail partners (e.g., Sephora, Ulta, Amazon) to identify creators and develop content that supports retail marketing initiatives
• Support influencer activations tied to product launches, campaigns, and retail moments
• Assist with influencer events, brand experiences, and creator gifting programs

• 2-3 years of experience in influencer marketing, creator partnerships, or social media marketing
• Strong understanding of TikTok, Instagram, and creator content trends
• Experience tracking influencer campaign performance and reporting metrics
• Familiarity with influencer platforms and affiliate programs (ShopMy, Tribe, CreatorIQ, etc.) preferred
• Strong organizational and project management skills
• Excellent communication and relationship management skills
• Passion for beauty, haircare, and creator culture 
• A performance-driven mindset with curiosity for influencer analytics
• Experience tracking influencer campaign performance and reporting metrics
• Familiarity with influencer platforms and affiliate programs (ShopMy, Tribe, CreatorIQ, etc.) preferred
• Strong organizational and project management skills
• Excellent communication and relationship management skills

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

The annual base pay for this position is $60,000 - $70,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation 
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options 
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX 
• Products: Twenty (20) free products per year, plus a friends and family discount 

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.