XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.
We are a certified Great Place to Work company.
Responsibilities:
- Developing and implementing local marketing strategies and campaigns with influencers on all social media platforms
- Identifying, onboarding and managing relationships with strategic influencers or content creators
- Planning, executing and adapting influencers' campaigns and promotional activities (including coordination with local and global team)
- Negotiating terms and coordinating with Legal & Compliance on agreements with influencers
- Monitoring, analyzing and reporting on influencers' KPIs, business results and ROI
- Managing influencers' budgets and optimizing spending efficiency
- Coordinating marketing support, materials and brand guideline alignment for influencers
- Managing the communication with influencers via dedicated platforms, direct contact and organizing dedicated educational and networking events or webinars for influencers
- Ensuring influencers adhere to brand guidelines, contract terms and regulatory requirements
Requirements:
- Proven ability to build connections from scratch and directly manage relationships with content creators (influencers) or their managers
- Prior experience, an active creator network, or an understanding of the influencer landscape in Romania (or a proven track record of rapidly scaling partnerships in new CEE markets)
- Strong understanding of financial markets, trading, personal finance, or investing (fintech background or genuine passion and trading/investing experience)
- Hands-on experience in campaign planning, execution, deal negotiation, and contract management
- Track record of analyzing performance metrics, tracking KPIs, and optimizing ROI within assigned budgets
Nice to have:
- Background working in-house or agency-side for fintech, trading, banking, crypto, or financial services brands
What we offer:
- Private medical care (health insurance)
- Fitness/gym card
- Flexible remote work with remote work compensation
- Extra day off for every 3 years of seniority
- Glasses subsidy/reimbursement.
Skills Required
- Influencers relationship management - hands-on, direct-only communication with influencers and/or their personal managers
- Negotiation and contract management
- Campaign planning, execution and optimization
- Performance analysis and ROI optimization
- Strategic partnership development
- Industry networking and stakeholder management
What We Do
XTB is a Poland-based online trading and investment company that provides access to thousands of CFDs on currencies, indices, commodities, stocks and ETFs, as well as real stocks, ETFs and Investment Plans. It combines proprietary financial technology, including the xStation platform, with brokerage, investing and savings services, aiming to operate as an all-in-one investment application for clients across international markets.
