Influencer Marketing Specialist

Posted 12 Days Ago
Be an Early Applicant
Irvine, CA, USA
In-Office
70K-130K Annually
Mid level
Hardware • Manufacturing
The Role
Manages TP-Link’s influencer marketing program by sourcing, recruiting, negotiating with, and managing creators across YouTube, Instagram, and TikTok. Oversees campaigns from outreach and product seeding through content launch and performance analysis. Tracks engagement, clicks, promo codes, and sales attribution while partnering with Sales, Product Marketing, Paid Media, and Channel teams to optimize creator partnerships and campaign results.
Summary Generated by Built In

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.   

The Influencer Marketing Specialist will play a key role in scaling TP-Link's influencer program into a high-performing customer acquisition channel. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio. Working across categories such as networking technology, smart home solutions, gaming, and productivity, the role will focus on developing scalable creator partnerships that drive awareness, engagement, and measurable business results.

The ideal candidate combines strong relationship-building and negotiation skills with a data-driven approach to marketing performance. They will oversee campaign execution from creator outreach and product seeding through content launch and performance analysis, tracking key metrics such as views, engagement, clicks, promo code usage, and sales attribution. Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This is an excellent opportunity for a highly organized marketing professional who is passionate about creator partnerships, consumer technology, and building influencer programs at scale.


Requirements
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
  • 3+ years in influencer marketing or creator partnerships, ideally in tech or consumer electronics.
  • Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
  • Strong analytical skills, with experience tracking video metrics and conversion performance (clicks, promo codes, sales attribution).
  • Excellent negotiation, relationship management, and communication skills.
  • Familiarity with FTC disclosure guidelines and standard influencer contract terms.
  • Highly organized, able to manage multiple campaigns and creator relationships at once.
    Passion for consumer tech, networking, or smart home products is a plus.

Benefits

Salary Range: $70,304 - $130,000

  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)   
  • Contributions to 401k funds  
  • 15 days accrued vacation  
  • 11 paid holidays  
  • Bi-annual pay increases  
  • Health and wellness benefits, including free gym membership  
  • Quarterly team-building events   

 At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.  

Please, no third-party agency inquiries. We are currently unable to offer visa sponsorships.

Skills Required

  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
  • 3+ years of experience in influencer marketing or creator partnerships
  • Experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok
  • Strong analytical skills and experience tracking video metrics and conversion performance
  • Excellent negotiation, relationship management, and communication skills
  • Familiarity with FTC disclosure guidelines and standard influencer contract terms
  • Ability to manage multiple campaigns and creator relationships simultaneously
  • Passion for consumer technology, networking, or smart home products

TP-Link USA Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TP-Link USA Corporation and has not been reviewed or approved by TP-Link USA Corporation.

  • Strong & Reliable Incentives Incentives are highlighted through performance bonuses and employee product discounts, with several roles also noting annual or twice‑yearly bonus/raise opportunities. This signals a consistent emphasis on variable pay alongside base salary.
  • Healthcare Strength Multiple U.S. job postings state fully paid medical, dental, and vision coverage for employees, alongside HSA/FSA options. This points to robust core health benefits in many roles.
  • Leave & Time Off Breadth Hiring materials describe paid vacation (around 15 days) plus approximately 11 paid holidays and sick time. Together, these elements indicate a comprehensive time‑off program on paper.

TP-Link USA Corporation Insights

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The Company
HQ: Shenzhen
95 Employees
Year Founded: 1996

What We Do

Ranked “Highest in Customer Satisfaction for Wireless Routers” by J.D. Power. TP-Link is an industry-leading provider of wireless networking products. With tens of millions of customers in more than 120 countries, TP-Link’s consumer and business products reflect the company’s substantial investment in research and development and meticulous in-house design, manufacturing and testing. TP-Link’s award-winning product line includes routers, range extenders, switches, network adapters, IP cameras, media converters, Powerline adapters and smart home products. TP-Link products are available from the world’s leading distributors, resellers and consumer tech retailers. TP-Link’s U.S. presence includes its headquarters in Brea, CA. For career-related inquiries, please contact [email protected].

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