The Role
Manage influencer and creator partnerships from sourcing and briefing through content review, negotiation, scheduling, and campaign reporting. Evaluate hooks, brand fit, and audience retention; negotiate deliverables, timelines, and pricing; maintain content calendars; track reach, EMV, engagement, and conversions; and build long-term relationships with creators, agencies, and MCNs.
Summary Generated by Built In
Influencer Marketing Specialist | Full-time | 1–2 years experience
About the Role
We're looking for someone who doesn't just scroll through Reels and TikToks for fun — you study them. You can spot a weak hook in the first second, know exactly why a video held attention (or lost it), and can translate that instinct into briefs that get creators to deliver their best work.
This isn't a purely creative role, though. You'll be running the operational side of influencer marketing too — sourcing and negotiating with creators and agencies, managing multiple partnerships at once, and keeping campaigns on track without letting anything slip.
If you have strong opinions about content (and they're usually right), and you're just as comfortable in a negotiation as you are reviewing a rough cut, we want to talk to you.
What You'll Do
- Identify, brief, and manage creator partnerships across tiers (nano to macro/agency-repped talent)
- Review content pre-launch for hook quality, brand fit, and hold potential
- Negotiate deliverables, timelines, and pricing with creators and agencies
- Own and maintain a content calendar across multiple concurrent partnerships
- Track and report on performance — reach, EMV, engagement, conversions — and turn data into clear, actionable learnings
- Build and maintain relationships with a bench of reliable creators and agency contacts
What We're Looking For
- 1–2 years of experience in influencer marketing, creator partnerships, or social media
- Strong content instincts — you can explain why something works, not just that it does
- Confident negotiator who can hold vendors accountable on quality and deadlines
- Clear, specific communicator — your briefs result in good content, not endless revision rounds
- Comfortable managing multiple relationships and moving parts simultaneously
- Bonus: existing relationships with creators, talent agencies, or MCNs.
About Hiveminds
HiveMinds is a full-service digital marketing agency, it is part of the Madison group. Our clients span across countries- India, UAE, USA, Malaysia and industries- insurance, education, food- tech, health-tech, cryptocurrency, FMCG, appliances etc. In the last 12 years, we partneres powered the digital growth of many start-ups, that are now enjoying the unicorn status in India. We have dedicated teams for google ads, Facebook, amazon marketplace , Flipkart, native ad platforms etc that are mentored and trained by some of the best digital minds in the country. Our teams are spread across Bangalore (head office), Mumbai, Delhi-NCR and Dubai.
Skills Required
- 1-2 years of experience in influencer marketing, creator partnerships, or social media
- Strong content instincts and ability to explain why content works
- Confident negotiation skills and ability to hold vendors accountable for quality and deadlines
- Clear and specific communication skills for developing effective creator briefs
- Ability to manage multiple relationships and concurrent campaign activities
- Existing relationships with creators, talent agencies, or MCNs
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The Company
What We Do
We are HiveMinds, a unit of Madison World. We are a rapidly growing full-fledged digital agency with 13 years of experience, and buzzing with a diverse and talented team working towards transforming businesses. An early entrant in India’s digital marketing scene, our strength lies in being a dynamic agency capable of delivering across digital - be it SEO, performance and paid Campaigns, retail media / e-commerce marketplace management, digital analytics, social media marketing, digital branding or creative and content services. We work with clients across geographies to deliver what we know best - growth, creativity and client satisfaction. We are based out of Bangalore, India with offices in Mumbai and Delhi-NCR.
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