Summary:
We are looking for a motivated and culturally savvy Influencer Marketing specialist ( full time) to support our Xiaohongshu (RED) influencer marketing efforts for the Canada market. This role will focus primarily on building and managing influencer collaborations to grow brand awareness among Chinese-speaking audiences in Canada.
This is a great opportunity for someone who is passionate about social media trends, creator partnerships, and Asian consumer products.
- Identify and research potential Xiaohongshu (RED) influencers (KOLs/KOCs) in the Canada market
- Reach out to influencers and manage creator communication and collaboration
- Coordinate campaign logistics including content briefing, posting timelines, and deliverables
- Track campaign performance and compile basic reports and insights
- Stay up to date with social media trends and Xiaohongshu platform updates
- Monitor influencer content and ensure alignment with campaign guidelines
- Support influencer marketing campaigns for the U.S. market when needed
- Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account.
- Assist with general social media marketing tasks related to creator collaborations
- Assist and participate in offline event planning and execution, and other marketing assignments
- Graduate or undergraduate with Marketing or related major(s)
- Fluent in Chinese and English (both written and spoken)
- 1 year experience and above in social media, influencer marketing, and digital trend
- Familiar with Xiaohongshu (RED) and its creator ecosystem
- Excellent communication and relationship-building skills
- Strong organizational skills and ability to manage multiple tasks
- Able to adapt quickly and handle changing priorities
- Knowledge or interest in Asian culture, lifestyle products, and consumer trends
- Experience with influencer outreach or social media marketing is a plus
Benefits & Compensation:
Extended Health, Dental & Vision Benefits
Paid Vacation, Statutory Holidays, and Sick Leave
Employee discount
Coffee and snacks
CAN $24-32 Hourly
Compensation Transparency:Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.
Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.
AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.
Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.
Only those selected for an interview will be contacted.
Skills Required
- Graduate or undergraduate with Marketing or related major(s)
- Fluent in Chinese and English (both written and spoken)
- 1 year experience and above in social media, influencer marketing, and digital trend
- Familiar with Xiaohongshu (RED) and its creator ecosystem
- Excellent communication and relationship-building skills
- Strong organizational skills and ability to manage multiple tasks
- Able to adapt quickly and handle changing priorities
- Knowledge or interest in Asian culture, lifestyle products, and consumer trends
- Experience with influencer outreach or social media marketing is a plus
What We Do
Yami is a leading Asian American-centric e-commerce platform dedicated to providing a wide selection of Asian snacks, food, beauty, health products, and home goods to customers in North America.
