Influencer Marketing Specialist L'Oréal

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

As an Influencer Marketing Specialist for SAMY, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.

• Strategic Campaign Development: Receive briefs and work collaboratively with the brand and SAMY teams to develop high-level strategic and creative campaign proposals.

• Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.

• Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.

• Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.

• Cross-functional Collaboration: Partner closely with the data team to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.

• Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.

• Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.

• Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.

• Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.

• Relevant experience (+/- 2 years) in influencer marketing or a related field, with a proven track record of strategic campaign management.

• Skills: Advanced social media knowledge, deep understanding of the Spanish influencer marketing trends, and high proficiency in Excel.

• Attributes: Strategic thinker, highly analytical, exceptional creativity, and strong leadership skills.

• Languages: Spanish native, english full working proficiency (written and verbal)

• Have work permit in Spain and live in Madrid

• Availability to travel

Be Kind: Direct, respectful communication. Feedback that elevates.

Go Beyond: Relentless initiative. Strategic problem-solving. Results that exceed expectations.

Craft Together: Elite teamwork. Seamless execution. Collective excellence over individual effort.

Enjoy the Journey: Adaptability under pressure. Consistency through change.

Own it: Extreme ownership. High standards. Lead by example.

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.
We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

• A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.

• Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.

• Global social and environmental activities that allow you to take part in initiatives that create a positive impact connecting with colleagues from around the world and contributing to projects that make a difference.

• Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.

• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.

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