Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We’re looking for an Influencer Marketing Senior Manager to join our Audience Development team. Reporting to the Senior Manager, Global Social Media Strategy, you will be responsible for shaping and executing on the company’s influencer marketing strategy, overseeing the entire process from start to finish.
A key factor in growing awareness and brand love, you’ll lead the development of influencer strategies that drive engagement and loyalty for Crunchyroll. Building relationships with key influencers and talent to create authentic content that resonates with the anime and anime-adjacent communities will be your core responsibility.
With a forward-thinking mindset, you’ll also look to regularly expand our talent pool, ensuring that we are always reaching our target audience for any given initiative.
This role will be based in Los Angeles, California.
Core Areas of Responsibility- Develop and execute Crunchyroll’s global influencer marketing strategy, ensuring it aligns with brand goals and focuses on partnerships with influencers and other key talent that will help grow awareness and brand affinity.
- Lead the development of influencer activations for designated campaigns, including IP-specific support, conventions and live events, ecomm promotions, product partnerships and more.
- Work closely with other internal teams (PR, Partner Relations & Content Marketing, etc.) to integrate influencer partnerships into broader campaigns and business objectives.
- Analyze the success of influencer initiatives via identified key metrics, and optimize future campaigns to improve engagement and ROI. Provide regular reporting on campaign performance and learnings.
- Manage relationships with influencer partners and agency contacts, ensuring consistency with contracts and rates across the business. Serve as the primary point of contact for influencer partners and their teams.
- Educate internal teams on influencer marketing best practices, and advocate for Crunchyroll’s influencer strategy.
- You have 8+ years of experience in influencer marketing, celebrity partnerships or talent management, with a focus on entertainment or fandom industries.
- You possess a strong network of influencer and content creator contacts, with proven success in building relationships that drive engagement and loyalty.
- You have a deep understanding of social media platforms, content trends and the nuances of community-driven content.
- You have a strong understanding of anime and entertainment fandoms, and understand how to engage both core fans and general audiences through authentic creator partnerships.
- You are able to quickly identify emerging trends and strategize on how they can be utilized in a promotional yet fan-focused way.
- You are confident in managing influencer marketing contractors and agency partners, identifying their strengths and distributing campaign assignments accordingly.
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 8+ years experience in influencer marketing, celebrity partnerships, or talent management (entertainment or fandom focus)
- Strong network of influencer and content creator contacts
- Deep understanding of social media platforms, content trends, and community-driven content
- Strong understanding of anime and entertainment fandoms
- Proven ability to identify emerging trends and apply them to promotional, fan-focused strategies
- Experience managing influencer contractors and agency partners
- Experience analyzing influencer campaign performance, reporting metrics, and optimizing ROI
- Experience developing influencer activations for campaigns, events, ecomm and partnerships
- Position based in Los Angeles, California
What the Team is Saying
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
