Kestra is the open-source orchestration platform, 30,000 GitHub stars, $36M raised, used by Bloomberg, JPMorgan, Deutsche Telekom. We orchestrate infrastructure, data, AI, and business workflows from a single platform.
We grew to enterprise scale through community and word of mouth. Now we need to accelerate. Developer influencer marketing is the highest-leverage paid channel in the open-source infrastructure space, and we're building the function from scratch.
This is a hands-on, ownership role. You build the program, run it, and are accountable for its results.
Your missions1. Source and qualify creators→ Map YouTube creators, newsletter authors, podcasters, community figures whose audiences are platform engineers, DevOps leads, infra builders, data teams, technical founders.
→ Build a scoring system: audience relevance, engagement quality, growth trajectory, content fit. Maintain a ranked prospect pipeline.
→ Tools: Social Blade, Passionfroot, GitHub/Discord/Twitter signals, internal recs.
→ Monitor who other infra/dev tools companies sponsor. What's working, what gaps exist.
2. Negotiate, structure, and close deals→ Own end-to-end: first contact, rate negotiation, contract, invoicing (net-30), follow-up.
→ Build and maintain a CPM pricing model benchmarking fair value by channel size, engagement, and placement type. Update quarterly with real deal data.
→ Formats: pre-roll, mid-roll, end-roll, integrations, dedicated tutorials, multi-video packages.
→ Request examples of previous ad reads before committing. Quality of the read matters as much as the audience.
3. Brief creators and manage delivery→ Develop a modular messaging kit: what Kestra is, what it solves, who it's for, how to start. Not a script, a toolkit creators actually want to use.
→ Maintain a library of video assets, product demos, in-app recordings for B-roll.
→ Set up unique UTM links per creator/campaign Enforce: link in top 3 lines, verbal CTA mentioning Kestra on sign-up.
→ Align placement timing with Product Marketing: launches, feature pushes, competitive moments.
→ Review every placement within 48h of going live. Flag issues, track delivery against brief.
4. Manage the relationship lifecycle→ Active recording of all creator relationships deal history, performance, comms log, renewal dates.
→ Move top performers into recurring deals: quarterly packages, ambassador programs, co-created series.
→ Handle underperformers directly: renegotiate, adjust format, or end the partnership. Clear and professional.
5. Expand adjacent channels→ Test technical newsletters, dev podcasts, sponsored community content beyond YouTube.
→ Explore co-marketing: joint webinars, live coding sessions, "build with Kestra" series.
→ Feed creator conversation insights back into Product and Marketing, what resonates, what confuses, what competitors are doing.
6. Build the playbook→ Document everything: sourcing criteria, outreach templates, negotiation frameworks, briefing kits, dashboards, reporting cadences.
→ Build a self-serve onboarding flow so new partnerships spin up fast.
How we measure resultsYou own a dashboard. These are the numbers on it:
CPM (Cost per 1,000 views): Negotiate rates, pick efficient channels, cut underperformers. Sessions (Unique visits from UTM links Link placement): CTA quality, audience relevance.
Sign-ups (Accounts via UTM or self-reported mention): Messaging quality, audience fit, creator authenticity.
Conversion (Sessions → sign-ups %): Brief quality, landing page, targeting.
Budget ROI (Spend vs. pipeline influenced): Portfolio mix, negotiation, doubling down on. winners
Repeat rate (% of creators who renew): Relationship quality, fair dealing, good briefs.
Not a generic marketing hire. We're looking for a specific type of person.
Background — one or more of these:
→ Agency vet: you ran influencer campaigns for tech or SaaS clients at a talent, media, or creator-focused agency. You know how to manage 20 partnerships at once and keep quality high.
→ Creator platform alumni:You understand the mechanics from the platform side and want to operate from the brand side.
→ Tech influencer world native: you were a creator yourself, managed creators, or worked in DevRel running sponsorship programs.
→ Dev tools operator: you did influencer or developer marketing at an open-source or dev tools company and saw what works firsthand.
Skills and instincts:
→ You know the dev/tech influencer landscape cold.
→ You think in funnels, not impressions. Views are nice, sign-ups are the point.
→ You're organized. CRM, budget tracker, content calendar, reporting template.
→ You write briefs that creators actually want to read. Clear, short, no jargon.
→ Comfortable async in a distributed international team. You don't need to be managed day-to-day.
Bonus:
→ You've used orchestration, CI/CD, or infra tools. Don't need to be a data engineer, but can hold a conversation with one.
→ Existing network of tech creators or creator managers.
→ Experience with PostHog, Dub, Hubspot, Common Room, Google Analytics and attribution tools.
Skills Required
- Build and run an end-to-end influencer program with ownership for results
- Source, qualify, and maintain a ranked pipeline of dev/infra-focused creators
- Negotiate rates, close deals, manage contracts and net-30 invoicing
- Develop modular briefing kits, messaging toolkits, and creator-friendly briefs
- Set up unique UTM links per creator/campaign and own attribution/reporting dashboard
- Monitor competitive sponsorships and maintain CPM pricing model updated quarterly
- Hands-on relationship management: performance tracking, renewals, renegotiation, or termination
- Experience in one or more of: agency influencer campaigns, creator platform, tech creator/DevRel, or devtools marketing
- Familiarity using Social Blade, Passionfroot, GitHub/Discord/Twitter signals for sourcing
- Highly organized with CRM usage, budget tracker, content calendar, and reporting templates
- Strong funnel mindset: prioritize sessions, sign-ups, conversion and ROI over impressions
- Comfortable working asynchronously on a distributed international team
- Existing network of tech creators or creator managers
- Experience with PostHog, Dub, HubSpot, Common Room, Google Analytics and attribution tools
- Familiarity with orchestration, CI/CD, or infrastructure tools (can hold technical conversations)
What We Do
Kestra is an open-source orchestration platform that makes both scheduled and event-driven workflows easy. By bringing Infrastructure as Code best practices to data, process, and microservice orchestration, you can build reliable workflows and manage them with confidence. In just a few lines of code, you can create a flow directly from the UI. Thanks to the declarative YAML interface for defining orchestration logic, business stakeholders can participate in the workflow creation process. Kestra offers a versatile set of language-agnostic developer tools while simultaneously providing an intuitive user interface tailored for business professionals. The YAML definition gets automatically adjusted any time you make changes to a workflow from the UI or via an API call. Therefore, the orchestration logic is always managed declaratively in code, even if some workflow components are modified in other ways (UI, CI/CD, Terraform, API calls).
