Influencer Marketing Manager

Posted 7 Days Ago
Be an Early Applicant
Barcelona, Cataluña
In-Office
Mid level
Gaming
The Role
The Influencer Marketing Manager will develop influencer strategies, manage campaigns, track metrics, and collaborate with teams to boost business results.
Summary Generated by Built In
Company Description

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

At Gameloft Barcelona, as an Influencer Manager, you will join a passionate group of gamers and top minds in the business of games. We are always on looking out for the best talent to join our team and help create the best experiences for our players, influencers and their audiences.

Gameloft’s Influencer Manager will be responsible for the company’s paid influencer outreach & strategy. We’re looking for someone who will help to work on inspired creative & ambitious campaigns that drive business results at a global scale and in an authentic way. You will report to the Influencer Marketing Team Lead & will strive to make Influence Marketing a key component.

Responsibilities:

  • Ideate and manage the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.
  • Create and present highly engaging presentations around influencer strategies and results.
  • Manage day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.
  • Liaise with User Acquisition and Product teams to help shape features that enable successful influencer integrations.
  • Find ways to track and measure ROI – attribution, fingerprinting, SDKs, etc
  • Collaborate with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.
  • Draft and maintain campaign documentation including but not limited to; calendars, briefs, influencer lists, contracts.
  • Contribute to campaign performance analysis by collecting data and surfacing insights to improve future executions.
  • Assist with budget planning and ensure accurate tracking of spend and deliverables.
  • Build and maintain strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.
  • Stay on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 2+ years experience in influencer marketing; preferably within the gaming, tech, or entertainment industry.
  • Strong organizational skills with the ability to manage multiple projects and stakeholders.
  • Experience working directly with influencers and talent agencies.
  • Familiarity with all major social media platforms (YouTube, TikTok, Instagram, Twitch) and performance tracking tools.
  • Comfortable working with data and basic performance metrics (engagement, reach, CPM, etc.).
  • Excellent written and verbal communication skills; able to build trust with both internal teams and external partners and stakeholders.
  • Creative, collaborative, and eager to take initiative.
  • Comfortable in a fast-paced gaming environment
  • Fluency in English is required

Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to be part of an international environment with daily contact with other countries & cultures!
  • Because you want to work in an inclusive equal opportunity workplace!
  • Or, just because you’re looking for a great place to work!

Benefits:

  • Permanent contract, full-time job with excellent Social Benefits.
  • 25 vacation days per year
  • Private medical health insurance
  • Flexible compensation with Ticket Restaurant Card
  • Free language courses
  • Birthday day off + option to work a shortened schedule on three days.
  • Flexible work-from-home hybrid model 
  • Merit based salary progression system and a competitive initial salary package.
  • Career-development opportunities.
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
  • ... and Tuesday and Thursday afterwork beers!

We can’t wait to find our next great talent!

Join our team, recently recognized in Forbes' top 100 companies to work for! We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering with organizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now!), we want you to feel like you belong. Be part of shaping the gaming industry with us!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

If the offer interests you, Join the Game!

Top Skills

Instagram
Performance Tracking Tools
Tiktok
Twitch
Youtube
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The Company
Montréal, Québec
4,821 Employees
Year Founded: 1999

What We Do

We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day.

Our dream to offer mobile games to the entire planet through our products is about to become a reality.

We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans.

Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hunter. . We also have a great network of partners to help us deliver cool new games to your favorite device. Think Universal, Illumination Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, Ferrari® and many more.

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