About Us:
Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every Our products are available in 80+ countries worldwide, and on an average one machine is sold every 5 seconds. We do all this with our team of over 13,000 employees worldwide.
About The Role:
The incumbent will be responsible for developing and executing influencer marketing engagement, content creation and integration with publishers, production houses, leading content houses and drive social media strategy for Dyson India across all categories. The ideal candidate will have a strong understanding of influencer trends, audience engagement, and campaign management, along with the ability to build and maintain relationships with influencers across various platforms ( Instagram, YT)
Key Deliverables:
Influencer Outreach
- Design and implement influencer marketing strategies aligned with brand goals and objectives and create authentic yet aspirational content in line with category need.
- Influencer Relationship Management: Identify, onboard, and maintain long-term relationships with high-caliber influencers, including celebrities, macro-influencers, and niche tastemakers relevant to our target audience.
- Monitor, track, and analyze the performance of influencer campaigns, including engagement rates, reach, and conversions.
- Trend Monitoring: Closely understand trends emanating for content, platforms to tweak strategy accordingly
Content Strategy
- Lead content strategy for Dyson across platforms and maintain brand tone and voice.
- Identify, conceptualize and create engaging yet entertaining content with publication houses across different genres ( Vogue, GQ , Tweak etc ) , OTT content creators , Movie production Houses and seamlessly integrate Dyson in the narrative while being true to Brand identity
- Build content with regional content creators as Dyson expands to new cities.
Social Media
- Own and Manage Dyson India’s social media handle for all categories.
- Liaise with category team and global social media team to create monthly calendar for social media
- Build analytics on kind of content resonating with consumers and feedback this to content creation team
About You:
- 5-7 years of experience in handling influencer, social and content for beauty/premium brand.
- Proven track record in influencer marketing campaign strategies.
- In depth knowledge of the social media marketing industry.
- Excellent verbal and written communication skills.
- Excellent interpersonal and relationship-building skills
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
