Roles and Responsibilities:
Develop and execute influencer marketing campaigns that align with brand and client objectives.
Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
Build and maintain strong relationships with influencers for ongoing collaborations.
Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
Manage end-to-end influencer communications, including follow-ups and query resolution.
Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
Maintain and regularly update the Influencer Management Sheet with complete influencer data.
Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
Collaborate with internal teams to align influencer strategies with overall marketing plans.
Analyze campaign performance and prepare reports with actionable insights.
Requirements
Desired Candidate Profile:
Passionate about influencer marketing and digital trends.
Strong organizational and relationship-building skills.
Ability to communicate effectively and negotiate with influencers.
Comfortable managing multiple campaigns with tight timelines.
Attention to detail with a proactive and result-oriented mindset.
Required Experience, Skills, and Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in influencer marketing or a similar role.
Familiarity with social media platforms, influencer databases, and Excel-based reporting.
Strong written and verbal communication skills.
Experience working with paid and barter collaborations preferred.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in influencer marketing or a similar role
- Familiarity with social media platforms, influencer databases, and Excel-based reporting
- Strong written and verbal communication skills
- Experience working with paid and barter collaborations
What We Do
echoVME, a pioneer digital media marketing training and services company in India that offers world class social media marketing services & customized training programmes for corporates, students, faculties, marketing managers, CEOs, healthcare industry etc. We firmly believe in converting every challenge into an opportunity and we in-turn instill these values to our stakeholders through our training programs. ABP News along with CMO Council Asia identified echoVME has Best Social Media Agency of 2013 and awarded Sorav Jain (Founder, echoVME) as the Best Social Media Professional in 2014. echoVME has been recognized as the most innovative company by British Chevening and by The Indus Entrepreneurs Network (TiE) Chennai as one of the best startups in the city. echoVME has conducted around 100+ workshops, trained 2000+ professionals & 200+ brands. We have offered our social media marketing services to 50+ esteemed brands such as Amrutanjan, Ramco Systems, Bosch India, AMET Cruises, Infinitheism, Cashkaro.com, Dr. Paul's Multispeciality Clinic, Dr. Paul's institute, Times Interent Ltd, Hanmer MSL, 2020 MSL, Algoritz, Andromeda Loans, Amex NGO, Vinayak Hyundai, Apollo White Dental Care, Urban Tree Infrastructures, Chennai Public School, Equitas, Oliva Clinic and many more interesting brands across the country.
