Influencer Marketing Manager - APAC

Posted 5 Days Ago
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Manchester, Greater Manchester, England, GBR
In-Office
Senior level
Beauty • eCommerce • Retail • Software
The Role
Lead APAC influencer strategy and execute end-to-end creator campaigns. Define KPIs, manage budgets and contracts, optimise performance with data, build influencer and agency relationships, collaborate with local teams, run launches and events, and mentor team members to drive awareness, engagement and commercial results.
Summary Generated by Built In

We are looking for an Influencer Marketing Manager to lead and grow our influencer strategy across the APAC region. This role sits within our high-performing Influencer Marketing team, the growth engine behind our brands, and works closely with regional marketing and partnerships teams to deliver impactful creator campaigns across diverse markets.

What you'll be doing

  • Develop and implement high impact influencer marketing strategies across APAC, driving brand awareness, engagement and sales.
  • Lead end-to-end influencer campaigns across multiple territories, ensuring activity aligns with business objectives and delivers measurable results.
  • Define campaign KPIs and monitor performance, using data and insights to optimise strategy and maximise ROI.
  • Build and nurture strong relationships with influencers, creators, agencies and key partners across the region.
  • Manage influencer budgets, negotiate contracts and ensure campaigns are delivered efficiently and effectively.
  • Work closely with local market teams to ensure campaigns are culturally relevant, locally resonant and aligned with regional objectives.
  • Stay ahead of regional social media trends, platform developments and competitor activity to identify new opportunities for growth.
  • Collaborate cross-functionally to deliver influencer events, product launches and campaigns that support wider business goals.
  • Mentor and support team members, encouraging collaboration, development and high performance.

Skills, knowledge & expertise

  • Strong knowledge of the APAC influencer landscape, with experience working across key markets such as Australia, Singapore, Hong Kong, Japan, South Korea or Southeast Asia.
  • Proven experience developing and delivering successful influencer marketing campaigns within beauty, wellness, lifestyle or consumer technology.
  • Strong understanding of regional consumer behaviour, cultural nuances and social media trends across APAC.
  • Experience managing campaign budgets and negotiating influencer partnerships to maximise ROI.
  • Ability to develop data-led influencer strategies that drive awareness, engagement and commercial performance.
  • Experience managing or mentoring others within a fast-paced marketing environment.
  • Strong analytical skills with experience measuring campaign performance and translating insights into action.
  • Excellent communication and relationship-building skills, with the ability to manage multiple stakeholders across different markets.
  • Highly organised with strong project management skills and the ability to manage multiple campaigns simultaneously.

Why work at The Beauty Tech Group?

At The Beauty Tech Group, we're redefining the future of beauty by bringing cutting-edge technology into homes around the world. Born from CurrentBody and now home to category-leading brands including CurrentBody Skin, ZIIP Beauty, Tria Laser and CurrentBody Skin: The Clinic, we innovate at pace to create transformative devices and skincare solutions used globally.

Our brands combine clinical credibility with consumer-focused design, spanning LED, radio frequency, microcurrent and laser technologies, and are trusted by customers in over 80 countries.

Working here means building your career in an environment where you're empowered to develop deep expertise, take ownership of your impact and think big as part of a fast-growing, ambitious business. We're looking for exceptional people to join us at an exciting stage and help shape the next generation of beauty technology brands.

What is in it for me?

  • 25 days holiday (increasing with service) + Holiday Buy scheme
  • Auto-enrolment pension scheme
  • Work from home every Wednesday
  • Onsite café, gym and free parking
  • Staff discounts across CurrentBody Skin, ZIIP Beauty and Tria Laser
  • Subsidised travel, Cycle to Work and EV/Tech schemes
  • Supported studies, Employee Assistance Programme and enhanced family leave
  • Social events, office brunches and career development opportunities

Recruitment process

Closing date: Wednesday 15th July 2026

  1. Application review by Talent Acquisition
  2. Initial call with the Talent Acquisition team
  3. Video interview with the Influencer Marketing Lead
  4. Final interview at our Manchester office (including a short task)
  5. Feedback

At The Beauty Tech Group, we are committed to creating a diverse and inclusive workplace and welcome applications from all backgrounds.

Skills Required

  • Strong knowledge of the APAC influencer landscape and experience across key markets (Australia, Singapore, Hong Kong, Japan, South Korea, Southeast Asia)
  • Proven experience developing and delivering influencer marketing campaigns in beauty, wellness, lifestyle, or consumer technology
  • Experience managing influencer campaign budgets and negotiating partnerships
  • Ability to define campaign KPIs, measure performance and use data to optimise strategy and maximise ROI
  • Experience managing or mentoring others within a fast-paced marketing environment
  • Strong analytical skills with experience translating campaign insights into action
  • Excellent communication and relationship-building skills across multiple markets and stakeholders
  • Highly organised with strong project management skills and ability to manage multiple campaigns simultaneously
  • Knowledge of regional consumer behaviour, cultural nuances and social media trends across APAC
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The Company
HQ: Cheadle
186 Employees
Year Founded: 2009

What We Do

A global leader in home-use beauty technology, bringing together a portfolio of innovative beauty brands: CurrentBody Skin, ZIIP Beauty and Tria Laser.

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