As an Influencer Marketing Executive, you will be responsible for identifying, developing, and managing relationships with influencers to promote our brand and reach our target audience. You will play a key role in executing influencer marketing campaigns that will generate leads as a first priority, drive engagement and increase brand awareness.
Influencer Identification: Identify and recruit suitable influencers who align with our brand's values, target audience, and campaign objectives.
Relationship Management: Build and maintain strong relationships with influencers, ensuring open communication and collaboration.
Campaign Development: Develop and execute influencer marketing campaigns, including setting goals, selecting influencers, negotiating terms, and tracking performance.
Content Creation: Collaborate with influencers to create high-quality, engaging content that resonates with our target audience.
Performance Tracking: Monitor and analyze campaign performance metrics, including engagement rates, reach, and conversions.
Budget Management: Manage the influencer marketing budget effectively, ensuring that funds are allocated efficiently and effectively.
Reporting: Prepare regular reports on influencer marketing campaigns, providing insights into campaign performance and ROI.
Brand and Agent Communication: Build and maintain relationships with brands and agents to gather influencer and celebrity data for future campaigns.Crisis Management: Develop and implement crisis management plans to address any issues that may arise with influencers, such as negative publicity or breaches of contract.
Agency Relations: Maintain strong relationships with existing influencer marketing agencies and actively seek to grow relationships with new agencies in the influencer sector.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
English Proficiency (Minimum C1)
Strong understanding of social media platforms and influencer marketing trends.
Excellent communication and negotiation skills.
Ability to build and maintain relationships with influencers.
Creative and strategic thinking.
Strong analytical skills.
Bonus Skills:
Experience with influencer marketing tools and platforms.
Knowledge of content creation and editing.
Experience in the fashion, beauty, or lifestyle industry.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- English Proficiency (Minimum C1)
- Strong understanding of social media platforms and influencer marketing trends
- Excellent communication and negotiation skills
- Ability to build and maintain relationships with influencers
- Creative and strategic thinking
- Strong analytical skills
- Experience with influencer marketing tools and platforms
- Knowledge of content creation and editing
- Experience in the fashion, beauty, or lifestyle industry
What We Do
Founded in 2018, Extratik is a digital transformation agency specializing in AI-powered Customer Experience (CX) solutions and custom software development. Its mission is to empower businesses across industries, including health, technology, marketing, and tourism, by providing tailored, AI-driven solutions that enhance operational efficiency, elevate customer interactions, and drive sustainable growth worldwide.
