Influencer Marketing Coordinator

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
66K-66K Annually
Junior
Beauty • Greentech • Retail
The Role
Manage and grow global influencer relationships across TikTok, Instagram and LTK. Maintain influencer and media databases, coordinate product send-outs, mailers, events and PR closet inventory, track social and media coverage, scout emerging influencers, and collaborate with PR, events, brand marketing and creative teams. May require domestic and international travel.
Summary Generated by Built In

Influencer Marketing Coordinator

tarte cosmetics is seeking a coordinator who will be responsible for building and maintaining strong influencer relationships to support the growth of our global influencer program. This role will work cross functionally with PR, events, brand marketing & creative teams. The ideal candidate is highly organized, creative, and passionate about influencer marketing.

Responsibilities:

  • Identify, recruit & maintain influencer relationships & continue to grow global influencer program
  • Provide ongoing communication surrounding influencer relations & day-to-day activity
  • Build & maintain all internal influencer & media databases
  • Grow influencer relationships with a focus on TikTok, Instagram, LTK
  • Help creatively brainstorm for mailings, events & trips
  • Assist in the planning and executing influencer mailers
  • Manage all product send outs for influencers
  • Track all social & media coverage
  • Target up-and-coming influencers and build authentic relationships to garner consistent content and product support
  • Monitor industry & influencer news
  • Place all product orders & ensure PR closet is fully stocked

Requirements:

  • Minimum 2 years' experience in Influencer Marketing or PR, preferably within the beauty industry
  • Bachelor's Degree required
  • Exceptional written and verbal communication skills
  • Strong attention to detail, excellent organizational skills and ability to multi-task.
  • Proficiency in Excel & PowerPoint
  • Knowledge of influencers in beauty world & other realms
  • Creative, detailed-oriented, effective communication skills
  • Domestic and International travel may be required for this specific position.
  • Proficient use in AI platforms and AI tools (Claude, Gemini, etc)

Our Perks

  • Salary range: $66,350-65,500 (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
  • Medical, dental, vision, 401K plan & access to health & wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
  • Makeup gratis, employee discount on tarte.com, team give back initiatives
  • Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.

Skills Required

  • Minimum 2 years' experience in Influencer Marketing or PR
  • Bachelor's Degree
  • Exceptional written and verbal communication skills
  • Strong attention to detail, excellent organizational skills and ability to multi-task
  • Proficiency in Excel
  • Proficiency in PowerPoint
  • Knowledge of influencers in the beauty industry and other realms
  • Creative and detail-oriented with effective communication skills
  • Domestic and international travel may be required
  • Experience preferably within the beauty industry
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The Company
HQ: New York, NY
1,200 Employees
Year Founded: 2000

What We Do

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarte™ & sugar rush™. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

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