Influencer Marketing Coordinator (Turkish Speaking)

About the Role

We are seeking a highly motivated Influencer Marketing Coordinator (Turkish-speaking) to join our growing marketing team. The ideal candidate will have a deep understanding of the Turkish market, a passion for the casino and streaming industries, and a proven ability to build and manage successful influencer partnerships that drive user acquisition and brand growth.

Key Responsibilities

• Strategy & Execution

• • Develop and execute influencer marketing strategies focused on lead generation and player acquisition.

• • Collaborate closely with marketing and content teams to align influencer initiatives with broader campaigns.

• Influencer Management

• • Identify, vet, and build strong relationships with influencers, streamers, and brand ambassadors within the Turkish market.

• • Review potential collaborators’ channels and verify their authenticity before onboarding.

• • Manage the end-to-end process of influencer campaigns — from briefing to execution to post-campaign evaluation.

• • Negotiate contracts and manage influencer budgets.

• Campaign Monitoring & Optimization

• • Track daily performance of influencer content, monitor streamers' channels, and ensure scheduled posts are executed.

• • Analyze chat interactions and provide suggestions to improve engagement, especially when addressing negative feedback.

• • Monitor KPIs, including First Time Depositors (FTDs) and player value, and optimize ROI from influencer campaigns.

• • Collect and report campaign results, providing actionable insights for future improvement.

• Relationship & Community Management

• • Act as a key point of contact between influencers, customer service, and internal stakeholders.

• • Maintain a positive relationship with streamers through encouraging and clear communication.

• • Offer regular feedback and suggestions to streamers to ensure continuous performance improvement.

• • Be fully informed of each streamer’s timeline, campaign expectations, and community responsibilities.

• Market & Trend Analysis

• • Stay up-to-date with the latest trends in social media, influencer marketing, and streaming in the Turkish-speaking iGaming community.

• • Share insights on new trends or platforms that could enhance our influencer strategy.

Key Performance Indicators (KPIs)

• First Time Depositors (FTDs)
• Player Lifetime Value (LTV)
• Influencer Budget Management & Return on Investment (ROI)

Requirements

• Native or fluent in Turkish; strong proficiency in English is required.
• Proven experience in influencer marketing, preferably within the online casino or gaming industry.
• Deep understanding of the Turkish market and its digital landscape.
• Passionate about streaming, social media, and content creation.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to interpret data and drive performance.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Nice to Have

• Experience working with streamers or live content creators.
• Background in online gaming or iGaming industries.
• Familiarity with influencer marketing tools and performance tracking platforms.

What We Offer

• Collaborative and multicultural team
• Growth opportunities in a rapidly scaling business
• Competitive salary EUR 30,000 -EUR 35,000

• GYM Entitlement
• Health and Dental Insurance