Influencer Manager - Unpublished R&D Product

Posted 5 Days Ago
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Los Angeles, CA, USA
In-Office
Mid level
eCommerce • Gaming
Riot Games is committed to changing the way video games are developed, published, and supported for players.
The Role
As an Influencer Manager II, you will curate and manage an influencer roster, lead campaigns, identify partnerships, and develop strategies to enhance creator engagement in a new game launch.
Summary Generated by Built In

As an Influencer Manager II, you will join an Unpublished R&D game team to help identify, support, and scale our launch creator roster that will spark growth and shape an emerging culture for a new product. Launching a new game from Riot means architecting an aspirational creator economy from scratch that rewards those who participate and inspires others to get on stage to perform.

You think in terms of who - and what - will be influential in our player's lives, as well as generating the most entertaining content. You will anticipate where the next cultural shifts will happen—from emerging platforms to novel participation formats—and ideate on reward systems that drive engagement and innovation. You will maintain tight feedback loops with influencers to ensure we build a "stand out" culture where play of all kinds choose to play and create content because it is both aspirational and beneficial to their careers.

You are comfortable building in ambiguous spaces and wearing many hats on a small, cross-functional team.

Responsibilities:
  • Curate, evolve, and manage our influencer roster: Identify influencers at all levels who would love our game; own the relationships yourself (or through agencies); continuously identify and bring in new talent; build a database of humans we are - or want to - build relationships with
  • Manage Influencer Campaigns: You will be the primary human helping architect and manage our influencer campaigns for launch and beyond
  • Think Programmatically: Develop and manage long-term reward structures that power constant content creation and engagement over one-off campaigns or preview events
  • Global VIP Partner Identification: Identify the global celebrities and cultural leaders we should partner with for launch and beyond
  • Cross-Functional Advocacy: Partner with the game team to advise on features that empower creators to make the most broadly entertaining content
  • Operationalization: Stand up early influencer operations: processes, toolkits, and workflows
Required Qualifications
  • 3+ years' experience managing creator ecosystems, influencer strategies, or high-profile talent partnerships within gaming, entertainment, or sports
  • A global student of the game: Strong understanding of creator ecosystems, emerging formats, and content 'metas' around the world
  • Pop culture pickled: You’ve been brined in other industries, cultures, and communities, keen to import innovative ideas and practices from the outside world; you have a good handle on current and emerging celebrities, athletes, and tier 1 influencers, as well as their impact on pop culture

For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!


Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.


It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

  • Safeguarding confidential and sensitive Company data
  • Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
  • Accessing Company assets, secure digital systems, and networks
  • Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security. 

Skills Required

  • 3+ years' experience managing creator ecosystems, influencer strategies, or high-profile talent partnerships
  • Strong understanding of creator ecosystems, emerging formats, and content 'metas' around the world
  • Good handle on current and emerging celebrities, athletes, and tier 1 influencers

Riot Games Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Riot Games and has not been reviewed or approved by Riot Games.

  • Healthcare Strength Medical, dental, and vision plans extend to employees, spouses/domestic partners, and children, with mental health and LGBTQIA+ support. Coverage breadth is reinforced by disability insurance and access to wellness and therapy programs.
  • Leave & Time Off Breadth Open Paid Time Off, company-wide end-of-year and mid-year breaks, and paid sabbaticals provide significant time to disconnect and recharge. These are complemented by holidays, sick time, and paid volunteer time.
  • Wellbeing & Lifestyle Benefits A Wellness Fund, Play Fund, free meals and office snacks/drinks, fitness stipends/classes, and commuter benefits add meaningful day-to-day value. Donation matching and relocation support further enhance the lifestyle component of total rewards.

Riot Games Insights

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The Company
4,500 Employees
Year Founded: 2006

What We Do

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.

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