The Role
Manage and scale the influencer program: recruit and approve partners, monitor and report performance, optimize commission structures and ROI, ensure accurate payments, collaborate with marketing and e-commerce, and identify growth opportunities.
Summary Generated by Built In
Sunny Health & Fitness is a premiere distributor and importer of premium, high-quality health and fitness products specifically designed for home and boutique fitness studios. We believe fitness should be accessible to everyone, anywhere, anytime. Because we source directly through our wide network of manufactures, our pricing is much more competitive than the average distributor in the industry. We are leaders, we are innovators, we are family.
We're looking for a passionate Influencer Manager to manage and scale our Influencer program. This role will be responsible for ongoing optimization and managing relationships with Influencer partners.
Duties and Responsibilities:
We're looking for a passionate Influencer Manager to manage and scale our Influencer program. This role will be responsible for ongoing optimization and managing relationships with Influencer partners.
Duties and Responsibilities:
- Identify Influencers, evaluate and approve Influencer applications, and integrate new partners..
- Monitor Influencer activity, analyze performance, identify areas of improvement, and recommend ways to increase Influencer-generated revenues.
- Scale the Influencer program by growing existing relationships and proactively recruiting new publishers and partnership opportunities via outreach.
- Identify and implement opportunities to enhance Influencer programs, new growth opportunities, and optimize ROI.
- Create and continually assess commission structure for Influencers, using internal data, market insights, and competitor research.
- Evaluate and create proposals for new products to add to the Influencer program.
- Reconciliation/attribution of Influencer referrals; ensure Influencers are paid on time and accurately.
- Track performance, report on leads generated, and performance of the programs
- Establish benchmarks and deliver monthly Influencer KPI reports.
- Collaborate with marketing and e-commerce team and ensure Influencer marketing calendar and strategy is aligned with the wider brand and communication strategy.
- Other duties as needed.
- Bachelor’s degree in marketing or related field.
- Experience working with Influencer partners and publishers.
- Strong understanding of Influencer metrics and how they incorporate into business objectives.
- Superb communication skills, both written and verbal, with a highly collaborative work style.
- Self-starter with an exceptional ability to follow through.
- Strong analytical and organizational skills.
Skills Required
- Bachelor's degree in marketing or related field
- Experience working with influencer partners and publishers
- Strong understanding of influencer metrics and business integration
- Excellent written and verbal communication skills
- Self-starter with strong follow-through
- Strong analytical and organizational skills
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
