BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.
Contribute to the development and execution of brand campaigns and go-to-market strategies.
Develop campaign briefs and recommend strategic approaches based on business objectives and insights.
Oversee influencer marketing briefing, selection, and content review.
Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.
Identify and pitch innovative, culturally relevant marketing opportunities.
Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.
Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.
Prepare presentations and share insights with management and leadership teams.
Manage marketing budgets to ensure efficiency and timely execution.
Partner closely with creative teams around campaign briefs, asset requirements, and creative feedback
Document marketing processes, toolkits, and best practices.
Key Responsibilities
Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
Experience working with talent managers and creative agencies.
Strong background in developing disruptive and innovative go-to-market approaches.
Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.
Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.
Strong budget and project management skills with attention to detail.
Track record of high-performing digital campaigns against industry benchmarks.
Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.
Key Skills & Experience
Required:
Passionate about BFF’s brand vision and values.
Strong understanding of social networking, community and digital-first platforms.
Proactive, solutions-oriented, and able to anticipate needs.
Positive, adaptable, and highly detail-oriented.
Able to work under tight deadlines while balancing short- and long-term priorities.
Excellent communication, presentation, and interpersonal skills.
Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions
A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight
About You
Benefits & Perks
Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
Unlimited PTO + 1 company-wide week off + Focus Fridays every week
Fully paid life and long-term disability insurance
401k with 4% company match if you contribute 6%, 90-day eligibility
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Maternity and Fertility benefit + 26 week paid parental leave
Premium App Access
Skills Required
- Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reporting
- Experience working with talent managers and creative agencies
- Strong background developing disruptive and innovative go-to-market approaches
- Data-driven ability to translate consumer insights into impactful marketing strategies
- Ability to manage multiple campaigns simultaneously across internal and external teams
- Strong budget and project management skills with attention to detail
- Track record of high-performing digital campaigns against industry benchmarks
- Experience developing creative briefs and using consumer research and data to inform marketing strategy
- Strong understanding of social networking, community, and digital-first platforms
- Excellent communication, presentation, and interpersonal skills
What We Do
Bumble Inc. is the parent company of Bumble, Badoo, and Fruitz. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Download Bumble : http://bit.ly/bumblesignup
