We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
***This is an Independent contractor position
A day in the life:
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This position is responsible for supporting the work of the Social department with on-time delivery of accurate, effective brand and product materials. The Influencer Contractor is responsible for supporting Influencer production for the client roster. This position is responsible for influencer strategy development, campaign execution and securing coverage. This person also supports creative campaign ideation and compelling communication in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness. Executing on client deliverables such as influencer briefs, campaign agreements and influencer lists are a core aspect of this position.
Responsibilities:
- Employ AI technologies to enhance and optimize business processes.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
- Content Creation: Execute influencer briefs, including copywriting, minimal design, and simple video editing, aligning with the brand's voice and objectives.
- Influencer Research: Identify and research potential influencers and partners for campaigns, building lists and initiating outreach where applicable.
- Brand Tone & Voice: Craft engaging and on-brand copy for influencer campaigns, adhering to best practices for each platform.
- Analytics Monitoring: Regularly monitor influencer performance using analytics tools and make data-driven recommendations to enhance strategies.
- Trend Awareness: Stay updated on the latest social media trends, platform changes, and emerging technologies to inform strategy and content decisions.
- Autonomous Workflow: Manage workload efficiently, working independently to ensure tasks and projects are completed on time and in line with client or brand objectives.
Role Requirements:
- 2+ years of experience in influencer marketing (agency experience preferred)
- A-Z Programming: Responsible for the ideation, management and completion of influencer programming A-Z, ensuring activations are aligned with client goals and messaging.
- Influencer Communications: Proficient in identifying, vetting and slating influencer talent and creators for campaigns. This is inclusive of negotiating, communicating deliverables, seeing the partnership through from execution to completion, and assisting with reporting on performance.
- Deliverable Capabilities: Ability to draft campaign materials and assets such as campaign creative briefs, agreements and various client communications.
- Industry Awareness: Possesses strong foundation of influencer relationships and a firm understanding of all possible activation verticals, categories and social channels. This understanding includes, but is not limited to, traditional influencer, ambassador programming, performance influencer and high-volume seeding.
- Autonomous Execution: Able to work efficiently in a fast-paced environment, juggling multiple deliverables at a given time without constant supervision.
Key Performance Indicators (KPIs)
- Complete tasks with 100% on time delivery and accuracy.
- Understands all strategies of deliverables assigned and can execute on 100%.
Most Important Things (MITs)
- Accountability.
- Accuracy & QA.
- Expectation Setting & Communication.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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