Influencer & Community Manager

Posted 3 Days Ago
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Brno, Brno-město, Jihomoravský kraj, CZE
Hybrid
Entry level
Food
The Role
Manage influencer and ambassador relationships across CEE markets, build and activate the brand community, coordinate campaigns and events, manage Facebook and Instagram content, execute email marketing, track performance and ROI, oversee budgets, and improve processes through automation and AI tools.
Summary Generated by Built In

Drink More Water, Grow Together.

At waterdrop®, we make drinking water fun, convenient, and above all, sustainable! Discover a world of innovative and eco-friendly hydration solutions with our small fruit cubes – Microdrink – which save up to 98% of plastic compared to drinks in 500ml plastic bottles, helping our planet. Our headquarters offer a vibrant environment with its own restaurant and gym, not to mention the opportunity to network with future colleagues from all over the world. With a successful online presence, more than 56 stores worldwide, dedicated B2B partners, and more than 22,000+ retail and brand stores, we can't wait to take this journey to the next level – together with you!

About the Role & Team

As an Influencer & Community Manager, you will be responsible for building and developing brand awareness for waterdrop® across CEE markets. Your main focus will be the strategic management of relationships with influencers, ambassadors, and our community. This is a mid-level role focused on streamlining influencer processes, utilizing automation, analytics, and close cooperation with the marketing team and agency partners.

You will join the team alongside the Digital Marketing Manager and Social Media Specialist, led by our Head of Growth.

What will be your main responsibilities?

Influencer & Ambassador Management

  • Sourcing, outreach, negotiation of terms, contractual securing, and onboarding of influencers and brand ambassadors for CEE markets (actively Czechia, Slovakia, Poland).

  • Hands-on implementation of the program in the initial phase and its gradual scaling across the region, including building and managing local specialists in key markets (e.g. Poland, Hungary) who will handle influencer collaborations locally.

  • Creating briefs for campaigns and approving content.

Community Activation and Development

  • Building and activating the waterdrop® community, developing ambassador relationships.

  • Organizing community initiatives, activities, and events that strengthen brand loyalty, which you will participate in yourself.

Social Media Management (Facebook & Instagram)

  • Daily content publishing, community moderation, and responding to comments and messages on official profiles (in cooperation with the Social Media Specialist).

Campaign Execution & Content Creation

  • Preparation and distribution of email campaigns and newsletters.

  • Coordination with agencies and the internal design team to ensure consistent execution across channels.

Performance Tracking, Reporting & Budget

  • Tracking and evaluating promo codes, UTM parameters, and ROI.

  • Managing the budget for influencer and community marketing, preparing monthly performance reports.

Process Efficiency & Coordination

  • Optimizing operational procedures and leveraging automation and AI tools.

  • Participating in weekly meetings, event planning, and launching new products onto the marke

What do we expect from you?

  • Previous experience in a similar role in influencer marketing and community management.

  • Creative mindset, fresh ideas, and a drive for innovation.

  • Analytical mindset – ability to work with data (UTM, promo codes, ROI) and manage budget.

  • Experience with social media management (Facebook, Instagram) and email marketing.

  • Ability to work with automation and an interest in modern AI tools.

  • Positive attitude towards the waterdrop® brand, sustainability, and a healthy lifestyle.

What do we offer you?

  • Scale-up environment and the opportunity to contribute to the growth of a dynamic international brand with a clear mission.

  • Room for your own ideas, creativity, and personal as well as professional development.

  • Flexibility: home office twice a week and flexible working hours (core hours 9:00–16:00).

  • Benefits: discounted MultiSport card, meal allowance, and discounts on waterdrop® products after the probationary period.

  • Dog-friendly office.

Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!

Skills Required

  • Previous experience in a similar influencer marketing and community management role
  • Creative mindset and ability to generate fresh, innovative ideas
  • Analytical ability to work with UTM parameters, promo codes, ROI, and budgets
  • Experience managing Facebook and Instagram
  • Experience with email marketing
  • Ability to work with automation tools
  • Interest in modern AI tools
  • Positive attitude toward sustainability and healthy lifestyles
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The Company
HQ: Vienna
425 Employees
Year Founded: 2016

What We Do

waterdrop® is a beverage company focused on making hydration simple, healthier, and more sustainable. It develops sugar-free Microdrink cubes made from real fruit and plant extracts, which dissolve in still or sparkling water, providing an alternative to conventional single-use plastic bottles. The company sells its products online, through waterdrop® stores, and via retail partners, while promoting reduced plastic use and everyday hydration.

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