Job Location
BUDAPEST GO - LIBERTYJob Description
Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G.
We’re building a new Influencer & Community team within our Central Europe organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations.
Overview of the role:
As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimization — driving brand relevance, trust, and measurable impact across P&G’s portfolio.
Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.
Working closely with Media, Brand and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.
This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.
What you’ll do:
Influencer & Creator Strategy & Execution
Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
Build and manage relationships with creators and agencies
Own campaign delivery end-to-end, managing the cooperation with agency: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
Community Engagement & Advocacy
Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
Monitor sentiment, manage risks and escalate issues where required
Develop and maintain community guidelines, response frameworks, and escalation protocols
Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
Content & Social Ecosystem Integration
Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
Identify high-performing content for cross-channel amplification (organic + paid)
Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
Social Listening, Trends & Insights
Monitor social conversations, trends, and competitor activity
Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
Governance, Compliance & Best Practices
Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations
Provide guidance to internal teams and creators on disclosure and compliance standards
What we offer you:
- Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.
- Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.
- Competitive Compensation and Benefits: P&G takes a Total Rewards approach, meaning that on top of your salary, which is reviewed annually, you can expect a wide range of benefits. These include an employee pension plan, a company-contributed share purchase plan, private medical care, life and disability insurance, enhanced sick-leave support, and your very own ‘Flex Fund’, which enables you to allocate a portion of your benefits package to the areas that matter most to you.
- Flexibility & Work-Life Wellbeing: We know that people do their best work when they have the right balance and support. Our ways of working are designed to help employees manage professional and personal commitments, with options such as occasional work from home, flexible work schedules and wellbeing programmes that help employees thrive both at work and beyond.
Job Qualifications
What you’ll bring
Experience in influencer marketing, creator partnerships, or social media. Exposure to consumer brands is an advantage
Proven record of managing end-to-end influencer/creator campaigns, from briefing through to reporting
Strong understanding of the Hungarian creator landscape and platform dynamics
Ability to connect creator storytelling with broader brand engagement
Data-driven mindset, with the ability to analyze performance and optimize campaigns
Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
Ability to balance strategic thinking with hands-on execution
Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
Proficiency in English, both written and spoken.
Please apply by submitting your CV in English!
Who we are?
P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.
You can get to know us better here: https://www.pgcareers.com/
At P&G #weseeequal
We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.
Job Schedule
Full timeJob Number
R000157088Job Segmentation
Experienced ProfessionalsSkills Required
- Experience in influencer marketing, creator partnerships, or social media
- Exposure to consumer brands
- Proven record of managing end-to-end influencer/creator campaigns, from briefing through to reporting
- Strong understanding of the Hungarian creator landscape and platform dynamics
- Ability to connect creator storytelling with broader brand engagement
- Data-driven mindset with ability to analyze performance and optimize campaigns
- Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
- Ability to balance strategic thinking with hands-on execution
- Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
- Genuine enthusiasm for the Consumer Goods industry and staying updated on trends
- Proficiency in English, both written and spoken (submit CV in English)
Procter & Gamble Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.
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Fair & Transparent Compensation — Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
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Healthcare Strength — Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
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Parental & Family Support — Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.
Procter & Gamble Insights
What We Do
Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within" organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
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