Influencer Branded Content Manager

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.

You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.

You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them.

If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.

• Craft end-to-end full-scale influencer and branded content campaigns, including client briefing process, influencer identification, negotiations, publisher partnerships, activation, content approvals, and reporting and analytics
• Act as the internal liaison from initial briefing through to final delivery of assets that include deliverables such as: weekly calls with client and agency partners, setting agendas, updating status docs, reporting, gathering influencer and talent manager feedback, etc.
• Develop talent-based concepts across a range of Public Relations, event, marketing, and social media initiatives
• Oversee campaign-based or always-on influencer budgets and optimize spend based on business goals and objectives
• Update and maintain the Influencer database, talent rosters, and build relationships with talent agencies, networks, and influencer platforms to continuously develop talent resources
• Leverage knowledge of all social media platforms, both established and emerging.
• Track and synthesize ongoing trends in influencer marketing to ensure we are best in class
• Work alongside the Director of Influencer & Branded Content to build PMG's new offerings as well as train and develop internal practitioners to ensure the team's capabilities are evolving and staying ahead of the curve
• Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations
• Communicate strategy, campaign status, and performance to senior-level clients via weekly calls, email exchanges, and in-person meetings
• Take an active role in new business opportunities, including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
• Manage a team of Influencer team members
• The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance.
• However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities

• 5+ years of experience in Influencer & Branded Content, including 2+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Proficiency in content creation and influencer marketing strategy, driving impactful brand collaborations and campaign execution.
• Experience in contract review and proposal development, ensuring smooth negotiations and successful influencer partnerships.
• Strong detail orientation, maintaining accuracy in campaign management, reporting, and contractual agreements.
• Expertise in project implementation, overseeing influencer initiatives from strategy to execution with efficiency and alignment.
• Skilled in presentation and communication, delivering clear insights and strategic recommendations to stakeholders.
• Deep understanding of advertising standards, client service, and relationship management, fostering meaningful influencer-brand collaborations.
• Proficiency in influencer management dashboards and social media platforms, optimizing campaign tracking and performance analysis.
• Experience in networking and influencer marketing, developing key industry relationships to enhance influencer strategy and impact.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.