Clearwater Analytics is seeking an Industry Solutions Product Marketing Lead who is focused on driving global growth for our sector-specific solutions. This strategic role will develop and execute solution positioning and go-to-market strategies targeting our three target markets, focusing on market nuances across AMER, EMEA, and APAC.
Key Responsibilities
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Solution positioning and messaging: Define and execute positioning, messaging, and go-to-market strategies that align with sector dynamics for insurance, asset management, and asset owners.
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Solution launches: Lead the planning and execution of solution campaigns. Collaborate closely with cross-functional teams and external stakeholders to ensure market readiness and successful solution introductions.
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Core asset creation: Ideation, development, and cross-functional dissemination of a core bill of materials for each solution, including whitepapers, fast sheets, case studies, blogs, and consultation for AR/PR.
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Go-to-Market enablement: Create impactful sales and marketing collateral—pitch decks, product briefs, demo scripts—that empowers sales teams to sell solutions in local markets.
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Regional partner collaboration: Develop strong relationships with strategic partners and clients. Guide partners in positioning and scaling Clearwater solutions within these markets and collaborate on joint marketing initiatives.
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Market and persona research: Conduct thorough research into regional buyer personas, identifying key needs, pain points, and industry trends that inform go-to-market strategies.
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Competitive analysis: Stay ahead of competitors by continuously analyzing market trends, competitor offerings, and strategies.
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Win/loss analysis: Conduct detailed win/loss analyses to identify successful strategies and areas for improvement, adjusting the marketing approach based on findings.
Qualifications
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Proven expertise: Minimum of 8 years of product marketing experience in financial services.
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Regional knowledge: Strong understanding of cultural nuances and client needs across the globe.
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Outstanding communication: Exceptional written and verbal communication skills, with the ability to adapt messaging for different regions and audiences.
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Strategic thinking: Strong analytical and strategic skills to shape effective go-to-market plans and drive business growth.
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Cross-functional leadership: Experience leading cross-functional initiatives and collaborating across sales, customer success, product, and marketing teams to ensure successful market execution.
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Team leadership: Experience managing a team a plus. Player-coach abilities preferred.
Education & Experience
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Bachelors or graduate degree in Business, Marketing or other similar field
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5+ years of prior relevant experience
What We Offer
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Business casual atmosphere in a flexible working environment
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Team-focused culture that promotes innovation and ownership
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Access cutting edge investment reporting technology and expertise
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Defined and undefined career pathways allowing you to grow your own way
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Competitive medical and dental insurance benefits
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34 days holiday annually plus Volunteer Time Off to give back to the community
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RSUs as well as employee stock purchase plan
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Work from anywhere 3 weeks out of the year
