Industry Principal, Insurance

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Lehi, UT, USA
Hybrid
130K-208K Annually
Software
The Role
Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions.

The Industry Principal – Insurance is responsible for shaping, advancing, and optimizing the company’s Insurance products and services within the multi-family housing ecosystem. This role provides strategic leadership across product, operations, and go-to-market functions to ensure the growth, profitability, and long-term success of Insurance offerings. The position requires deep expertise in the multi-family housing and insurance sectors, strong cross-functional influence, and the ability to guide product direction, operational execution, and market strategy. The Industry Principal serves as the organization’s primary subject matter expert for Insurance and contributes to the development of broader company objectives.

Responsibilities

  • Serves as the primary subject matter expert for Insurance across customer engagements, internal teams, and executive leadership.
  • Develops strategic insight into the company’s multi-family software ecosystem with a focus on the role of Insurance products.
  • Identifies emerging industry trends, regulatory shifts, and market opportunities and translates them into actionable product and business recommendations.
  • Works with product and operations teams to define product requirements, delivery approaches, and long-term roadmap direction based on market and customer needs.
  • Collaborates with sales, marketing, and go-to-market teams to define objectives, KPIs, pricing structures, and contract standards for Insurance products.
  • Partners with finance and accounting to determine pricing models, margin expectations, and financial performance metrics.
  • Assists deal desk and sales teams on complex pricing requests, contract structures, and high-value customer opportunities.
  • Participates in customer calls to support sales cycles, onboarding, issue resolution, and product adoption.
  • Analyzes sales data, customer feedback, and market performance to identify product improvements and optimization opportunities.
  • Maintains strong relationships with key clients, partners, and industry stakeholders, serving as a trusted advisor and strategic resource.
  • Provides regular reporting and recommendations to leadership on Insurance product performance, priorities, and strategic opportunities.
  • Leads strategic direction for Insurance product initiatives and ensures alignment with organizational objectives.
  • Guides cross-functional collaboration and decision-making across product, operations, sales, and finance.
  • Represents the company as the subject matter expert for Insurance in internal and external engagements.
  • Travels domestically for client meetings, industry events, and company gatherings as required to maintain business relationships and achieve objectives.
  • Drives evaluation of market trends and regulatory changes to influence long-term product and business strategy.
  • Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
  • Maintain professional interaction with internal and external stakeholders
  • Ability to work in a fast-paced and high-stress environment

Minimum Qualifications

  • Deep knowledge of the multi-family housing industry and insurance ecosystem, including operational and regulatory considerations.
  • Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent communication and interpersonal skills with the ability to convey complex concepts to varied audiences.
  • Ability to operate autonomously in a dynamic and evolving environment.
  • Bachelor’s degree in a relevant field; MBA or comparable experience preferred.
  • Extensive experience in the insurance and multi-family sectors, preferably involving software products or technology solutions.
  • Five or more years of experience specifically in the Insurance space.
  • Experience in customer-facing or consultative roles such as sales, product advisory, or implementation.
  • Active insurance license preferred.

Benefits:
Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, gym memberships, mental health resources, wellness challenges, and employee assistance programs.

Entrata Cares programs offers opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Currently, Entrata hires in Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, and Illinois for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. 

Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?

Entrata Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Entrata and has not been reviewed or approved by Entrata.

  • Healthcare Strength Healthcare coverage is characterized as comprehensive, with medical/dental/vision options, HSA/FSA access, and disability coverage described as solid. Health insurance is also framed as a relative highlight compared with other parts of the total rewards package.
  • Retirement Support Retirement offerings include access to a 401(k) with an employer match, indicating some structured long-term savings support. The match is described with enough specificity to suggest it is dependable, even if not positioned as best-in-class.
  • Leave & Time Off Breadth Time-off offerings are portrayed as generous, including PTO/vacation language, periodic company recharge days, and a winter shutdown period. Flexible work options (remote/hybrid where roles allow) are repeatedly presented as part of the broader rewards experience.

Entrata Insights

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The Company
HQ: Lehi, UT
1,939 Employees

What We Do

Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access platform. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, the Entrata platform currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs.

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