Senior Associate (Social Insights)

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.

WE are searching the India landscape for a Senior Social Insights Analyst that will be an expert in research and analysis while interested to dive into the trend-spotting areas such as index scoring and validation.

Research & Analysis

• You will be responsible for hosting discovery sessions with the agency's clients to understand the business and marketing needs and report or research objectives
• You will translate this into constructed queries and research or report plan that will monitor the social conversation for clients’ brands, competitive brands, Influencers, programs, products, marketing campaigns, and events.
• You will deep dive into the data to uncover drivers of social buzz, then translate the data into a compelling story.
• You’re accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.

Trend Spotting

• You will monitor emerging trends daily through social listening or desktop research to share underpriced opportunities to clients
• You will be responsible for owning methodology and collecting trend sources for your market and create a semi-automated workflow that can pickup daily social triggers

THE TASK AT HAND

• Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard and custom reports. 
• Implement social analysis for campaigns/events and present insights back to inform content /Media decisions for campaign/event activities and advise on actions to take from optimizations standpoint.
• Social listening tool setup including building queries using query parameters, and dashboards on given social listening tools or social analytics tools.
• Take initiative on the refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.
• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, and ‘unobvious’ observations and insight etc.
• Create and edit reporting deliverables for Google slides, Newsletter and Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables, and infographics, and provide actionable insights based on concrete data. 
• At times be the direct client contact for regional projects and coordinate work amongst junior analysts
• Manage a deliverable calendar of recurring scheduled and ad hoc reports. 
• Good housekeeping - upkeep of shared calendars and the storage of report agreement documents and delivered reports.

QUALIFICATIONS

• Professional Experience: 3–4 years in social media marketing, social media analytics, measurements, social listening, or community management.
• Analytics Expertise: Minimum 2 years of experience deeply embedded in online/social analytics.
• Social Listening: Relevant experience building complex queries and pulling data from platforms such as Sprinklr, Brandwatch, or Pulsar.
• Data Infrastructure & Visualization: Proven ability to work within Snowflake and Tableau to design, build, and maintain automated reporting dashboards.
• Technical Foundations: Foundational understanding of SQL and cloud data warehousing architecture to efficiently query, structure, and manipulate data streams.
• Data Storytelling: Excellent written and verbal communication skills with the ability to synthesize complex data points into concise, high-impact cultural stories.
• Interpersonal Skills: A strong mix of technical understanding, sharp business sense, and experience handling client communications.
• Platform Fluency: Deep understanding of global and regional social media platforms, including YouTube, Instagram, X/Twitter, Facebook, TikTok, and chat applications.

What you should know about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.