Digital Campaign Manager - Event Marketing

If you don’t think you meet all of the criteria below but are still interested in the job, please apply!

About Us
ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.

ISMG’s best-in-class Global Summits & Executive Roundtable events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.

About the Role
As Marketing Campaign Manager, you will align with our Global Events Department & own the development & execution of inbound marketing strategies that will expand our audience reach & drive increased attendance.

In this role, you will focus on understanding the audiences of our events, primarily targeting cybersecurity leaders & practitioners, & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing reporting on the effectiveness of these marketing efforts & making adjustments as needed.

Responsibilities

• Developing & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.
• Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.
• Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended).
• Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.
• Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
• Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.
• Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.
• Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.

Qualifications

• Bachelor’s or Masters degree in Marketing, Events, Public Relations, Communications, or other related fields
• 5-7+ years of experience in Inbound Marketing/Event Marketing
• Experience deploying & managing multi-channel marketing campaigns from start to finish
• Strong understanding of inbound digital marketing strategies such as SEO, key word search, programmatic, email marketing, social media management/ advertising, blog posts, video, etc.
• Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus)
• Excellent writing & editing skills with experience aligning creative content copy across various channels
• Knowledge of website analytics tools & experience analyzing data
• Ability to prioritize & manage multiple tasks & projects

Apply now! Visit www.ismg.events for more information.